Audiences are turned off by Quibi’s 10-minute films because they can only watch on cell phones
A research analyst believes Quibi is struggling to rival streaming platforms like Netflix because its content isn’t compelling enough and it doesn’t fill people’s time. Quibi offers bite-sized episodes that never run longer than 10 minutes but unlike other platforms the shows are dropped periodically, which prevents people from binge-watching. Chairman Jeffrey Katzenberg claimed last … Read more