The ten most commonly mispronounced food words including chipotle, quinoa and almond

This year has seen an explosion of  home cooking, with many Brits heading into the kitchen to learn new skills while in lockdown.    

But while many have honed their skills, it appears they might be struggling with how to pronounce common foods and drink. 

Researchers working with UK-based firm Harvey Water Softeners analysed 215,460 search queries from Google to discover the 11 most commonly searched for words, from chipotle to gnocchi.  

Some of the words are ones borrowed from French, like croissant, which leaves people confused with the silent ‘t’. 

Meanwhile others like ‘water’ and ‘tomato’ seem to emerge from a disagreement between English and American English. 

Here, a look at the words tripping people up.  

1. Chipotle

Common: chi-pot-lay

Correct: chuh·powt·lei 

Chipotle is a jalapeno chilli pepper that’s smoke-dried to give it a really deep and earthy taste. It’s often used in Mexican recipes and can add a real kick to recipes like chilli con carne, or bean based chillis. This was the most searched for food pronunciation in 2020, with an average of 1,600 of us searching for how to pronounce chipotle every month. While it’s often pronounced ‘chi-pot-lay’ the correct way to say it is chuh·powt·lei

Chipotle is a jalapeno chilli pepper that’s smoke-dried to give it a really deep and earthy taste. It’s often used in Mexican recipes and can add a real kick to recipes like chilli con carne, or bean based chillis.

This was the most searched for food pronunciation in 2020, with an average of 1,600 of us searching for how to pronounce chipotle every month. 

While it’s often pronounced ‘chi-pot-lay’ the correct way to say it is chuh·powt·lei. 

2. Quinoa 

Common: kin-oh-a 

Correct: keen-waa 

Quinoa, a hugely trendy food a few years ago the South American grain is now ubiquitous on menus across the UK, but still often mispronounced - with 1300 Brits searching for how to pronounce it a month in 2020.

Other foodie words that made the list were gnocchi – the Italian dough dumplings usually served with pasta sauce was commonly searched for this year (left) and Quinoa (right)

Quinoa, a hugely trendy food a few years ago the South American grain is now ubiquitous on menus across the UK, but still often mispronounced – with 1300 Brits searching for how to pronounce it a month in 2020. 

And despite it’s popularity, many say it incorrectly pronouncing it ‘kin-oh-a’. The correct way is ‘keen-waa’. 

3. Gnocchi 

Common: ga-nok-key

Correct: nyawk-kee 

In Italian, 'gn' is pronounced as 'ny', which means the g is silent. The word should be pronounced like 'nyawk-kee', not ga-nok-key, as often said. Stock image

In Italian, ‘gn’ is pronounced as ‘ny’, which means the g is silent. The word should be pronounced like ‘nyawk-kee’, not ga-nok-key, as often said. Stock image

Other foodie words that made the list were gnocchi – the Italian dough dumplings usually served with pasta sauce was commonly searched for this year. 

In Italian, ‘gn’ is pronounced as ‘ny’, which means the g is silent. The word should be pronounced like ‘nyawk-kee’, not ga-nok-key, as often said. 

4. Croissant

Common: Crwa-sant

Correct: kwa-son 

Despite being a common breakfast treat in the UK, the French pastry croissant is often incorrectly articulated, with 590 people searching for how to say it a month. The food is pronounced 'kwa· son' with a silent T, the French way.

Despite being a common breakfast treat in the UK, the French pastry croissant is often incorrectly articulated, with 590 people searching for how to say it a month. The food is pronounced ‘kwa· son’ with a silent T, the French way (left). Moët suffers from the opposite problem to croissant, with many dropping the T, believing it’s silent.

Despite being a common breakfast treat in the UK, the French pastry croissant is often incorrectly articulated, with 590 people searching for how to say it a month. 

The food is pronounced ‘kwa·son’ with a silent T, the French way. 

5. Water

Common: Wa-dah

Correct: Waw-tuh 

Perhaps down to an American dialect while binging US TV series in lockdown, thousands of Brits searched how to pronounce water this year. 

The correct way in British English is waw· tuh, however many in the US pronounce T and D, saying it as ‘wa-dah’. 

= Turmeric 

Common: tew-mur-ik

Correct: tuh-muh-ruhk 

Despite turmeric being a common ingredient  in cooking, many Brits struggle to say tumeric correctly, saying ‘tew-mur-ik’, rather than its correct pronunciation of ‘tuh-muh-ruhk’ with a soft ‘r’ sound that is similar to an ‘uh’.

= Almond

Common: ahl-mond

Correct: ah-mond 

A beloved flavouring, popularly used in a vegan alternative to milk, a healthy snack, and a sweet topping to dessert, almonds are in the most British pantries.

But many still pronounce it incorrectly saying ahl-mond instead of ah-mond.

8. Moët   

Common: Mo-way 

Correct: Mo-wett

Moët suffers from the opposite problem to croissant, with many dropping the T, believing it's silent. Stock image

Moët suffers from the opposite problem to croissant, with many dropping the T, believing it’s silent. Stock image

Moët suffers from the opposite problem to croissant, with many dropping the T, believing it’s silent.

However, the correct way to pronounce it is ‘Mo’wett, with a hard T sound.  

While Moët & Chandon is a French champagne and was founded in 1743 by Claude Moët – who is French.

However, his surname is Dutch, not French, meaning the T is not silent.  

9. Nougat 

Common: noo-gaa

Correct: nou-gatt 

A delicious French treat, perhaps most familiar to British palettes as the filling of a Mars Bar is often pronounced 'nou-gatt' instead of noo· gaa. Stock image

A delicious French treat, perhaps most familiar to British palettes as the filling of a Mars Bar is often pronounced ‘nou-gatt’ instead of noo· gaa. Stock image

A delicious French treat, perhaps most familiar to British palettes as the filling of a Mars Bar is often pronounced ‘nou-gatt’ instead of  noo· gaa. 

10. Tomato

Common: tom-ay-tow

Correct: tuh-maa-tow

Perhaps another cross-Atlantic confusion, many Googled the best way to pronounced tomato this year. The correct way in British English is tuh -maa -tow.

11. Focaccia

Common: foh-ka-chee-ah 

Correct: foh-kah-chuh

The soft Italian bread, often served with rosemary, became a lockdown trend this year, with many using it as canvas to make bread art. But the bread is still pronounced incorrectly. The right way is  foh-kah-chuh.

Most commonly searched for food pronunciation in 2020 (number of searches per month) 

  • how to pronounce chipotle 1,600
  • how to pronounce quinoa 1,300
  • gnocchi how to pronounce 880
  • how to pronounce croissant 590
  • how to pronounce water 480
  • how to pronounce turmeric 480
  • how to pronounce almond 480
  • how to pronounce moet 390
  • how to pronounce nougat 320
  • how to pronounce tomato 260
  • how to pronounce focaccia 26
  • how do you pronounce almond 260
  • how to pronounce lychee 210
  • how to pronounce paella 210
  • how to pronounce plantain 210
  • how to pronounce salmon 170
  • how to pronounce aubergine 170
  • how to pronounce pizza 140
  • how to pronounce banana 140
  • how to pronounce falafel