Hey Google, tighten my sneakers! Nike adds virtual assistant to its Adapt BB basketball shoes

Hey Google, tighten my sneakers! Nike adds virtual assistant to its Adapt BB basketball shoes, allowing wearers to use voice commands instead pushing buttons on the footwear Nike Adapt BB basketball sneakers have a power-lacing system It tightens the sneakers when they push a button on the side of the shoe  Google has rolled out its … Read more

Hailey Bieber sports $130 IntelliSkin top and Nike shorts for post-workout smoothies with gal pals

Hailey Bieber got post-workout smoothies and a package of HFactor hydrogen water while at Earthbar in Los Angeles on Monday alongside gal pals Maeve Reilly and Justine Skye. The pretty trio protected themselves and others from the coronavirus by wearing black masks, which California Governor Gavin Newsom made mandatory for all public outings on June … Read more

Nike is officially the hottest brand in the world after topping the quarterly Lyst Index

Nike is officially the hottest brand in the world after topping the quarterly Lyst Index – the first time the accolade hasn’t gone to a luxury fashion house Nike reported a 75% increase in digital sales, making them 30% of total revenue Beat likes of Off-White, Gucci and Balenciaga, placed second, third and fourth Brand … Read more

Nike and Dior’s sneakers sell for $13,000 on re-sale sites after 5 MILLION people registered to buy

Christian Dior and Nike’s new sneaker collaboration may be the most in-demand fashion buy of the year, with five million people signing up for a chance to purchase a pair — and some who missed out shelling out up to $20,000 to get them on re-sale sites.  The French fashion house and the American sportswear … Read more

Nike loses its footing during coronavirus pandemic

Nike loses its footing during coronavirus pandemic, as online sales fail to offset damage caused by store closures By Daily Mail City & Finance Reporter Published: 22:09 BST, 26 June 2020 | Updated: 22:33 BST, 26 June 2020 Own goal: Nike has reportedly paid footballer Cristiano Ronaldo (pictured) a staggering £147m to represent the brand Nike … Read more

Why did Terry Smith buy into Nike for Fundsmith?

The sporting industry has taken a huge hit thanks to the coronavirus, with the suspension of the Olympics, the NBA season and Euro 2020. Meanwhile, the enforced closure of large gatherings and gyms has put the kibosh on thousands of people’s exercise routines.  But star fund manager Terry Smith has not been put off and … Read more

Coronavirus cluster of 25 cases in Edinburgh is traced back to a Nike conference

Nicola Sturgeon has furiously denied claims of a cover-up after an investigation linked a cluster of coronavirus cases to Scotland to a Nike conference in February. A BBC Scotland Disclosure investigation revealed more than 70 Nike employees from around the world attended a conference at the Hilton Carlton Hotel in Edinburgh on February 26 and … Read more