People are more likely to donate to charity if they benefit in some way, study shows
No selfless act! People are more likely to donate money to charity if they think they’re benefitting THEMSELVES, study finds Researchers implemented a ‘statewide natural field experiment’ in Alaska, US They worded postcard adverts for charitable donations in two different ways The one that emphasised selfish benefits was best at getting people to donate By Jonathan Chadwick For … Read more