Pretty Little Thing apologises after ‘stealing’ T-shirt designs from an emerging independent brand

Pretty Little Thing has apologised after it was called out for selling t-shirts that look strikingly similar to ones created by an independent British label. The fast fashion retailer sold three different designs that looked like ones originated by smaller brand Do Not Subverge (DNS), which launched in February.  DNS co-founder Sean Hagan, 23, publicly critcised … Read more

Nike is officially the hottest brand in the world after topping the quarterly Lyst Index

Nike is officially the hottest brand in the world after topping the quarterly Lyst Index – the first time the accolade hasn’t gone to a luxury fashion house Nike reported a 75% increase in digital sales, making them 30% of total revenue Beat likes of Off-White, Gucci and Balenciaga, placed second, third and fourth Brand … Read more

David and Brooklyn Beckham look dapper as they model shades from the sportsman’s eyewear brand

David and Brooklyn Beckham put on a dapper display as they model shades from the sportsman’s eyewear brand By Roxy Simons and Niomi Harris For Mailonline Published: 09:35 BST, 24 July 2020 | Updated: 09:36 BST, 24 July 2020 He has a several successful brands, including a perfume and eyewear brand. And David Beckham proved he … Read more

Victoria Beckham ‘to launch health and lifestyle brand which will rival Gwyneth Paltrow’s Goop’

Victoria Beckham is reportedly making moves to launch a health and lifestyle brand in the US, which is set to rival Gwyneth Paltrow’s $250 million Goop empire. The former Spice Girl, 46, has been given the green light to sell ‘beauty and well-being products’ across the pond, according to The Sun – and has trademarked ‘Victoria … Read more

Lara Bingle’s nonprofit makeup brand receives over 500 orders in FIVE hours

That was quick! Lara Bingle’s nonprofit makeup brand receives OVER 500 orders in just five hours – after she uploaded a simple makeup tutorial using the products By Mary Mrad For Daily Mail Australia Published: 06:21 BST, 15 July 2020 | Updated: 06:21 BST, 15 July 2020 She launched her nonprofit makeup brand, Share The … Read more

Alessandra Ambrosio reps her GAL Floripa bikini brand while enjoying Malibu beach with her children

Alessandra Ambrosio reps her GAL Floripa bikini brand while enjoying Malibu beach with her children By Cassie Carpenter For Dailymail.com Published: 17:30 BST, 12 July 2020 | Updated: 17:30 BST, 12 July 2020 Brazilian bombshell Alessandra Ambrósio took a refreshing dip in the Pacific Ocean alongside her son Noah Phoenix in Malibu on Saturday. The … Read more

Sanitary towel brand Bodyform praised for ‘breaking taboos’ about the female body

‘Taboo-busting’ film for Bodyform sanitary towels featuring women having hot flushes, writhing on the floor in agony with endometriosis and losing a baby late in pregnancy is hailed as ‘the most relatable ad ever’ Bodyform have been praised for their ‘refreshing’ and ’emotional’ new advert   Shows experiences of miscarriage, endometriosis, fertility issues, menopause Comes after brand … Read more

Kylie & Kendall Jenner’s brand has ‘NO RELATIONSHIP’ with company accused of not paying workers

Kylie and Kendall Jenner explain their brand has ‘NO RELATIONSHIP’ with company which has been accused of failing to pay garment workers in Bangladesh Kylie Jenner and Kendall Jenner have issued a statement explaining they havev ‘no releationship’ with a company accused of not paying factory workers in Bangladesh Their Kendall + Kylie brand was … Read more

Michelle Keegan and Mark Wright launch fashion brand

 They already have several successful business ventures under their belt. And it appears Michelle Keegan and her husband Mark Wright are adding another venture to their business empire, as they plan to launch a fashion company. The actress and the former TOWIE star, both 33, have set up their third private company in just five … Read more

Britain plans to brand Covid-19 tracing app ‘PPE in your pocket’

The NHS is considering branding Britain’s coronavirus contact tracing app ‘PPE in your pocket’ when it eventually launches. The marketing slogan will compare the app – once considered a vital part of the Test and Trace system that is now running without it – to protective equipment such as gloves and masks. And it could … Read more