YouTube ‘kidfluencers’ are being paid millions to promote junk food, study shows
Kids with popular YouTube channels, known as ‘kid influencers’ or ‘kidfluencers’, are being paid to promote junk food and sugary drinks in their videos, a study reveals. US researchers analysed the five most-watched YouTube kidfluencers, their most popular videos and the presence of branded food in the videos. Kidfluencer videos featuring food and drinks were viewed … Read more