Queen Letizia and King Felipe of Spain launch tourism campaign

Lady in red! Queen Letizia of Spain dons a stunning scarlet gown as she and King Felipe VI launch a campaign to attract tourism to the country this summer

  • Spanish royals chaired presentation of tourism ad campaign Spain For Sure
  • Queen Letizia, 47, wore stunning red dress for event at Prado Museum in Madrid
  • Campaign aims to attract tourism into Spain during the summer and show confident message regarding situation in country amid coronavirus pandemic 
  • Today couple wore masks to visit SOS Children’s Villages center in San Loranzo del Escorial 
  • Here’s how to help people impacted by Covid-19

Queen Letizia of Spain looked stunning in a vibrant red gown as she and King Felipe VI launched a campaign to attract tourism to the region this summer in the wake of coronavirus.

The mother-of-two, 47, dazzled in a long sleeve satin midi dress from Spanish label Massimo Dutti.

Her husband looked equally dapper in a navy suit, with a bright red tie to match his wife’s gorgeous long-sleeve gown, which she teamed with a scarlet clutch bag and stilettos.

The Spanish royals visited the Prado National Museum in Madrid to launch the Spain For Sure campaign, which aims to project a positive image of Spain abroad following the pandemic.

Queen Letizia of Spain looked stunning in a vibrant red gown as she and King Felipe VI (pictured together) launched a campaign to attract tourism to the region this summer in the wake of coronavirus

The mother-of-two, 47, dazzled in a long sleeve satin midi dress from Spanish label Massimo Dutti. The pair wore protective PPE on their way into the venue

The mother-of-two, 47, dazzled in a long sleeve satin midi dress from Spanish label Massimo Dutti. The pair wore protective PPE on their way into the venue

The project is the result of a collaboration between the MAEC, the CEOE, the Spanish Chamber of Commerce and the Forum of Renowned Spanish Brands. 

The campaign involves prominent Spanish personalities well-known across the world, including racing driver Fernando Alonso, basketball player Pau Gasol, and tennis ace Rafael Nadal. 

Spain was one of the European regions worst hit by coronavirus, recording 27,136 deaths with a few recent outbreaks of the disease around the country since the strict lockdown restrictions were eased.

Yesterday Letizia and King Felipe joined the authorities for a video presentation of the campaign in the auditorium of the Prado National Museum.

Felipe looked equally dapper in a navy suit, with a bright red tie to match his wife's gorgeous long-sleeve gown, which she teamed with a scarlet clutch bag and stilettos

Felipe looked equally dapper in a navy suit, with a bright red tie to match his wife’s gorgeous long-sleeve gown, which she teamed with a scarlet clutch bag and stilettos

The campaign involves prominent Spanish personalities well-known across the world, including racing driver Fernando Alonso, basketball player Pau Gasol, and tennis ace Rafael Nadal. Pictured: the Spanish royals arrive for the event

The campaign involves prominent Spanish personalities well-known across the world, including racing driver Fernando Alonso, basketball player Pau Gasol, and tennis ace Rafael Nadal. Pictured: the Spanish royals arrive for the event

The historic venue is one of the internationally recognised emblems of Spanish culture. 

The Spanish government’s initiative hopes to attract foreign tourists this summer and aims to promote a message of confidence in relation to the coronavirus.

Today the Spanish royals were out again, donning PPE to visit an SOS Children’s Villages center in San Loranzo del Escorial in Madrid.

Today the Spanish royals were out again, donning PPE to visit an SOS Children's Villages center in San Loranzo del Escorial in Madrid (pictured)

Today the Spanish royals were out again, donning PPE to visit an SOS Children’s Villages center in San Loranzo del Escorial in Madrid (pictured)

The couple were seen engaging with the young people at the facility, while maintaining social distancing

The couple were seen engaging with the young people at the facility, while maintaining social distancing

Felipe looked summery in a pale grey blazer and chinos, teamed with a navy shirt and brown shoes

Felipe looked summery in a pale grey blazer and chinos, teamed with a navy shirt and brown shoes

Queen Letizia and King Felipe VI of Spain chatted to young people at the SOS Children's Villages center in San Loranzo del Escorial in Madrid

Queen Letizia and King Felipe VI of Spain chatted to young people at the SOS Children’s Villages center in San Loranzo del Escorial in Madrid

The couple looked very engaged as the young people at the venue shared their story, while donning PPE

The couple looked very engaged as the young people at the venue shared their story, while donning PPE

Letizia sported a casual monochrome look with black wide leg cropped trousers with a smart pinstripe top and wedges

Letizia sported a casual monochrome look with black wide leg cropped trousers with a smart pinstripe top and wedges

The couple were seen engaging with the young people at the facility, while maintaining social distancing. 

Letizia sported a casual monochrome look with black wide leg cropped trousers with a smart pinstripe top and wedges.

Felipe looked summery in a pale grey blazer and chinos, teamed with a navy shirt.