Channel Seven denies ‘complete rubbish’ claims The Morning Show is facing the axe

Channel Seven is forced to deny claims The Morning Show hosts Larry Emdur and Kylie Gillies are about to be sacked to save $2million

Channel Seven has been forced to deny reports The Morning Show is facing the axe due to a decline in advertising revenue.

The program has been hosted by Larry Emdur and Kylie Gillies since 2007 and is said to be costing the network $10million per year.

On Monday, Woman’s Day claimed that Seven was considering taking the show off the air as a cost-cutting measure amid the COVID-19 recession. 

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Fake news: Channel Seven has been forced to deny reports The Morning Show is facing the axe due to a decline in advertising revenue. Pictured: hosts Larry Emdur and Kylie Gillies

A source claimed the plan was to cut The Morning Show and extend the network’s top-rating breakfast program, Sunrise, for an hour to fill its gap. 

Hosts Kylie, 53, and Larry, 55, are said to be collectively earning $2million, but it’s unclear if one earns more than the other. 

Woman’s Day alleged there had been ‘closed-door meetings’ at Seven over the proposed axing but no decision had been made. 

Expensive: The program is said to be costing the network $10million per year

Expensive: The program is said to be costing the network $10million per year 

‘It hasn’t been signed off, but it’s looking like a very attractive option to the executives. It’s a huge saving,’ a source said.

But Seven’s Director of News and Public Affairs, Craig McPherson, told Daily Mail Australia the claims were ‘complete rubbish’.

‘The Morning Show has been a dominant market leader for well over a decade. Advertisers are justifiably queuing up to get on the program,’ he said. 

Claims: Woman's Day alleged there had been 'closed-door meetings' at Seven over the proposed axing but no decision had been made. Craig McPherson, Seven's Director of News and Public Affairs, insisted however that no such discussions had taken place

Claims: Woman’s Day alleged there had been ‘closed-door meetings’ at Seven over the proposed axing but no decision had been made. Craig McPherson, Seven’s Director of News and Public Affairs, insisted however that no such discussions had taken place

Seven’s mid-morning news and lifestyle program airs at the same time as Channel Nine’s Today Extra and Studio 10 on Network Ten.

Kylie told the Sydney Morning Herald in 2017 that the secret to her and Larry’s success was ‘respect and genuine love for what we do’.  

In 2019, Larry said that he and Kylie don’t always see eye to eye on everything, and the program is better off for it.

‘You don’t want us to be vanilla. The last thing you want is two people to sit there and just agree with each other and laugh at each other’s silly jokes. We call each other out and I think that’s part of the magic of the show,’ he said.

Thirteen years strong: Kylie told the Sydney Morning Herald in 2017 that the secret to her and Larry's success was 'respect and genuine love for what we do'

Thirteen years strong: Kylie told the Sydney Morning Herald in 2017 that the secret to her and Larry’s success was ‘respect and genuine love for what we do’