From PR to politics? Roxy Jacenko hints she wants to run for a seat in the Liberal Party after her business was hit hard financially by COVID-19
Roxy Jacenko has lost 85 per cent of her clients from her once-lucrative PR enterprise due to COVID-19.
And it appear the Sweaty Betty founder may now be willing to pursue other career opportunities.
Appearing on KIIS FM’s Kyle And Jackie O show on Wednesday, Roxy joked: ‘I think I need to run for a seat as a Liberal Party member. I can make a decision.’
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From PR to politics? Roxy Jacenko has hinted that she wants to run for a seat in the Liberal Party after her business was hit hard financially by COVID-19
The Liberal Party is a major centre-right political party in Australia, and is run by current leader and Prime Minister Scott Morrison.
Kyle Sandilands and Jackie ‘O’ Henderson called Roxy early in the morning to check in with her life in isolation.
‘I’m bored and need a job,’ Roxy joked to the radio stars, adding ‘It’s ugly out there’.
The PR queen also said she would be happy to pop in to the Sydney station to fill in if they wanted her or to replace Intern Pete.
‘I’m bored and need a job’: Roxy joked to the radio stars that it was ‘ugly out there’ with business and that she would be happy to head into the studio to work with them if needed
Economic downturn: Roxy has lost 85 per cent of her clients from her once-lucrative PR enterprise due to COVID-19
Despite making plans to sell her luxury goods to stay afloat, the publicist says she is grateful to have ‘diversified’ her businesses before coronavirus hit.
Roxy says her three other media agencies are continuing to serve different areas of the communications sector while her main company, Sweaty Betty PR, struggles.
‘Fortunately, we diversified and added other arms to my group of companies well before COVID-19 hit,’ Roxy told marketing website B&T last month.
Not giving up: Roxy says her three other media agencies are continuing to serve different areas of the communications sector while her main company, Sweaty Betty PR, struggles
Thinking ahead: One of Roxy’s brands is 18Communications, which facilitates communication between Australian businesses and Chinese consumers through WeChat and Weibo
One of Roxy’s companies is 18Communications, which facilitates communication between Australian businesses and Chinese consumers through popular messaging app WeChat and social media app Weibo.
She also has an online influencer agency (The Ministry of Talent) and a social media content creation agency (Social Union).
‘Now the focus is to make sure we continue to grow these companies whilst we look at options for Sweaty Betty PR in the short term,’ she said.
As well as her media ventures, Roxy sells hair accessories and hosts sponsored content on Instagram. Her children, Pixie and Hunter, are also influencers.
It comes after Roxy revealed she was prepared to sell her half a million Hermès Birkin collection and Aston Martin just to make ends meet.
She told Daily Mail Australia: ‘I have realised in my past 12 days of isolation, along with seeing my first agency [Sweaty Betty PR] near collapse, that my sanity and stability is more important to me than another Hermès Birkin bag or an Aston Martin.’
Every cloud: Despite making plans to sell her luxury goods to stay afloat, the 39-year-old publicist is grateful she ‘diversified’ her businesses before coronavirus hit