Uncle Ben’s Rice becomes Ben’s Original as re-brand hopes to ‘put an end to racial injustices’
Mars has dropped the Uncle Ben’s branding and revealed a new name for the rice brand: Ben’s Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticised as a racial stereotype. Packaging with the new name will hit stores next year. “We listened to … Read more