Despite featuring one of the most controversial couples in the history of the show, this year’s season of Married At First Sight lost no advertisers for Channel Nine, reports Mumbrella. There were no financial consequences for the network even though Bryce Ruthven and Melissa Rawson’s divisive relationship attracted hundreds of negative headlines and prompted a Change.org petition calling … Read more
Facebook is accused of misleading advertisers with inflated and ‘wrong’ figures about how many users adverts reach Facebook has been fighting a lawsuit over claims it overstated advertisers’ reach Employees warned about ‘revenue we should never have made’, filings show ‘Potential reach metric’ informs advertisers of their potential online audience Bosses allegedly chose not to … Read more
STOCKS TO WATCH: Delay to next instalment of the James Bond franchise a blow to advertising agencies By Alex Lawson, Financial Mail On Sunday Published: 21:50 GMT, 23 January 2021 | Updated: 21:50 GMT, 23 January 2021 The delay to the next instalment of the James Bond franchise may be another nail in the coffin … Read more
Twitter says security lapse exposed some advertising partners’ billing information including partial credit card numbers The security lapse affected Twitter business partners Billing information was being stored in browser caches That data includes partial credit card numbers, emails, and more It’s unclear how many partners were affected by the lapse By James Pero For Dailymail.com … Read more
Facebook removes ‘pseudoscience’ from list of allowable keywords that advertisers use to target people Facebook has removed ‘pseudoscience’ from its list of allowable keywords The decision comes after a report from The Markup An ad portal for ‘pseudoscience’ had more than 78 million people By James Pero For Dailymail.com Published: 21:14 BST, 23 April 2020 … Read more