Vowel play! Standard Life Aberdeen mocked as it drops ‘e’ to be Abrdn

Standard Life Aberdeen (SLA) has become the latest firm derided over an ill-judged name change. The asset manager, which invests more than £500billion on behalf of savers, governments and insurers, announced it was to be called Abrdn. For the avoidance of doubt, the firm pointed out that its new moniker would still be pronounced ‘Aberdeen’. … Read more