Holly Willoughby stuns in an elegant black gown as she reveals her Pride of Britain Awards look

Holly Willoughby stuns in an elegant black gown as she reveals her Pride of Britain Awards look on social media

She is one of the best-loved presenters on British television and is set to present an award as part of Pride of Britain this weekend.

And Holly Willoughby took to Instagram on Sunday to give fans a glimpse at her glamorous outfit ahead of the annual awards ceremony.

The host of This Morning, 39, looked sensational in a figure-hugging black maxi-dress by luxury womenswear brand Safiyaa.

Wow! Holly Willoughby took to Instagram on Sunday to give fans a glimpse at her glamorous outfit ahead of the annual Pride Of Britain awards ceremony

In one snap, she shied away from the camera to show off the gown’s plunging back, brought together by a large bow at the nape of her neck.

Her understated dress was complimented with silver chains running down the back of the straps, adding some glitz to her elegant attire.

Holly accessorised her glamorous look with earrings from Stephen Webster Jewellery and styled her golden tresses effortlessly swept up in a low-bun.

Alongside the snap, she teased: ‘Tonight on @itv it’s the best awards of them all… @prideofbritain … honoured to be asked to present @thismorning emergency services award… see you at 9pm tonight @itv @dailymirror.’

Sensational: The host of This Morning, 39, looked sensational in a figure-hugging black maxi-dress by luxury womenswear brand Safiyaa

Sensational: The host of This Morning, 39, looked sensational in a figure-hugging black maxi-dress by luxury womenswear brand Safiyaa

Glamorous: In one snap, she shied away from the camera to show off the gown's plunging back, brought together by a large bow at the nape of her neck

Glamorous: In one snap, she shied away from the camera to show off the gown’s plunging back, brought together by a large bow at the nape of her neck

The TV personality been asked to present This Morning’s Emergency Services Award for the Pride of Britain ceremony, which is set to air on Sunday at 9pm on ITV.

Due to the ongoing pandemic, this year’s awards will look different than normal as most of the awards have been prerecorded ahead of the broadcast.

Holly’s sneak peak came soon after she took to Instagram on Sunday morning to show off her ‘lockdown look’ in a cozy selfie.

The presenter opted for a more casual look than her red-carpet glamour as she sat cross-legged in cozy loungewear in preparation for the four-week national lockdown.

She is set to stay at home in style as she donned a set of pink checkered pyjamas, boasting a stylish white feathered hem.

Lockdown look: Holly's sneak peak came soon after she took to Instagram on Sunday morning to show off her pink pyjamas as she prepares for the four-week lockdown

Lockdown look: Holly’s sneak peak came soon after she took to Instagram on Sunday morning to show off her pink pyjamas as she prepares for the four-week lockdown

Holly grinned at the camera as she opted for a natural look in her make-up free selfie, wearing her blonde locks pushed off her face.

She captioned the snap: ‘Found my lockdown look… thank you @beach_flamingo for the best PJ’s ever! #gifted #nevergettingdressed.’

Her cozy loungewear outfit came after Boris Johnson unveiled a dramatic new national month-long lockdown last night, ordering the public to stay at home.

The new measures are set to come into force from midnight on Thursday morning until December 2 and are a bid to stop the NHS being swamped before Christmas.

But Holly was quick to prepare for the strict measures starting next week, as she pledged to ‘never get dressed’ after the stay at home plea.

Feeling festive! Feathers appear to be a new favourite for Holly as she wowed in a sequin frock which boasted a feathered hem and cuffs as she teased she was 'filming something festive'

Feeling festive! Feathers appear to be a new favourite for Holly as she wowed in a sequin frock which boasted a feathered hem and cuffs as she teased she was ‘filming something festive’

Feathers appear to be a new favourite for the TV presenter as she wowed in a sequin frock which boasted a feathered hem and cuffs as she teased she was ‘filming something festive’.

Holly’s short dress from 16Arlington featured a high neckline which elegantly balanced out its short hemline.

The TV host’s stylist Danielle Whiteman boosted the presenter’s height with a barely there pair of strappy black Stuart Weitzman stilettos.

Holly has recently enjoyed some rare time away from This Morning as she spent half-term with her husband Dan Baldwin and their three children – nine-year-old Belle, Harry, 11, and Chester, six.