Selena Gomez’s new makeup line gets an Australian launch date

Selena Gomez’s makeup line gets an Australian launch date – after the singer revealed she created her own cosmetics brand to fight ‘unrealistic standards of beauty’

Selena Gomez‘s new makeup line has gotten an Australian launch date. 

The 28-year-old’s Rare Beauty cosmetics will be available Down Under from from August 5th. 

The range of beauty products will be on sale in Sephora Australia, in stores as well as online. 

Soon: Selena Gomez’s (pictured) new makeup line has gotten an Australian launch date

The singer’s range is extensive – it features 133 products, and 14 different makeup lines, with products averaging between $30 and $50.

Selena said in a statement: ‘I’m so excited to release beauty products that not only feel great, but also celebrate what makes each of us rare.

‘These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. 

‘Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.’ 

On sale: The 28-year-old's Rare Beauty cosmetics will be available Down Under from from August 5th

On sale: The 28-year-old’s Rare Beauty cosmetics will be available Down Under from from August 5th

Ready to wear: The range of beauty products will be on sale in Sephora Australia, in stores as well as online

Ready to wear: The range of beauty products will be on sale in Sephora Australia, in stores as well as online

It comes after Selena shared the surprising meaning behind her Rare Beauty makeup line.

In an interview with the Daily Telegraph, the star claimed that her line of cosmetics and makeup is actually about fighting unrealistic beauty standards and raising awareness around mental health.

‘Society constantly tells us that we’re not enough, [so] I wanted to start a brand to challenge and eliminate that pressure – to change the conversation,’ she explained.

‘My goal with Rare Beauty is to break down these unrealistic standards of beauty.

Extensive: The singer's range is extensive - it features 133 products, and 14 different makeup lines, with products averaging between $30 and $50

 Extensive: The singer’s range is extensive – it features 133 products, and 14 different makeup lines, with products averaging between $30 and $50

Selena said in a statement: 'I'm so excited to release beauty products that not only feel great, but also celebrate what makes each of us rare'

Selena said in a statement: ‘I’m so excited to release beauty products that not only feel great, but also celebrate what makes each of us rare’

‘I saw from personal experience how these impossible beauty standards were having such an effect on my mental health and I know a lot of people who felt the same way,’ she added.

Selena also said that she wanted people to talk about mental health more, and hoped that her brand could help people do just that. 

The former Disney star launched Rare Beauty in September of last year. 

Range: The former Disney star launched Rare Beauty in September of last year

 Range: The former Disney star launched Rare Beauty in September of last year