Priyanka Chopra Jonas and Megan Rapinoe revealed as new Victoria’s Secret spokeswomen in lingerie giant’s rebranding efforts
Priyanka Chopra Jonas and Megan Rapinoe have been revealed as two new spokeswomen for Victoria’s Secret.
The 38-year-old actress will join the World Cup champion and other diverse ‘leading icons’ to ‘shape the future of the brand’ with the latest, The VS Collective, according to Page Six.
A source told the publication that the women won’t be posing in lingerie, but ‘instead appear on a podcast and in marketing materials for the recovering brand.’
Star power: Priyanka Chopra Jonas and Megan Rapinoe have been revealed as two new spokeswomen for Victoria’s Secret; seen in 2020
They will reportedly join Sudanese-Australian model Adut Akech, freestyle skier Eileen Gu, Brazilian transgender model Valentina Sampaio, plus-size model Paloma Elesser, and journalist Amanda de Cadenet, who is set to host a 10-episode podcast where the women will share their stories.
‘It’s a group of women inspiring change and positivity. It’s another step they’re taking towards transforming the brand. The entire industry thought Victoria Secret was done,’ the insider revealed.
Another source added, ‘[The Collective] is completely cause-driven … The idea is to create this community of outsiders looking in. It’s a new generation for the brand that is more about inclusivity.
‘And they [Victoria’s Secret] needed it if they wanted to stay afloat. The brand was stuck in an era that never evolved. It’s a different world now.’