Sam Faiers’ partner Paul Knightley launched his children’s clothing range on Friday, but angered fans over the price for items.
The dad-of-two, 32, took to Instagram to announce the launch of My Little Darlin by sharing a picture of son Paul, five, and daughter Rosie, three, modelling the attire.
Gushing about the venture, he wrote: ‘We are live! @mylittledarlin after months of hard work and many obstacles along the way, we are finally here! I hope you guys love my designs.’
‘I can’t afford that!’ Sam Faiers’ partner Paul Knightley was slammed on Saturday for his ‘overpriced’ children’s clothing line by fans (with one pair of pyjamas costing £30!)
Sam shared her support for her other half, as she gushed: ‘So proud of you x x x’
However, many fans were left aghast by how expensive the items were, with one pair of pyjamas costing £30, while a singly babygro is going for £26.
Some fans shared their displeasure directly with Paul, writing in the comments section how the clothing was not affordable.
Outfits: The dad-of-two, 32, took to Instagram to announce the launch of My Little Darlin by sharing a picture of son Paul, five, and daughter Rosie, three, modelling the attire
Sweet: Gushing about the venture, he wrote: ‘after months of hard work and many obstacles along the way, we are finally here!’ and Sam said she was ‘so proud’ of him
One person admitted: ‘Beautiful designs. Unfortunately I can’t afford that for just one pair of PJ’s.’
While another said: ‘Gorgeous but the price is absolutely ridiculous! £30 for one set of pyjamas? What if you have 2-3 children that’s £90 for pyjamas.’
Another person slammed Paul by writing: ‘Stupid prices! £26 for a baby grow…. i’l be sticking with Billies range at asda thanks.’
Taking a more diplomatic approach one fan wrote they were ‘gorgeous designs but wow, far to expensive’, while another said: ‘Was excited for this but overpriced for one pair 30 pounds out grow them in a few weeks and I like to spend but not worth it lovely designs though x’
Criticism: Some fans shared their displeasure directly with Paul, writing in the comments section how the clothing was not affordable
Other fans defended Sam and the price of his clothing, with one claiming the cost of production justifies the how expensive the items were.
In a lengthy comment, they wrote: ‘I think people are forgetting that these are probably U.K. based designs and made. This makes it more expensive. A lot of products are from another country.
‘When getting and buying from U.K. is actually more expensive. There is a baby grow from a lovely lady I follow and she makes everything with such soft material. It’s around the same price.
‘Sadly craft work isn’t cheap. People moan about prices because its not what they pay, it’s what money it costs and the labour behind it unfortunately.
Support: Other fans defended Sam and the price of his clothing, with one claiming the cost of production justifies the how expensive the items were
‘They are beautiful designs. I work in craft and people say my stuff is too expensive. But takes days of work.’
Another person gushed: ‘These look great! Can’t wait to see my little ones in them! Haters can shop at Primark.’
A few people also shared how much they enjoyed the designs, with one saying they ‘Love the prints’ and another claiming ‘Love the new designs’.
MailOnline has contacted Sam and Paul’s representative for further comment.
It comes after MailOnline exclusively revealed the Mummy Diaries star is teaming up with Tesco to launch her own products for children in a multi-million pound deal.
It is understood that Tesco acquired exclusive rights to sell Sam’s brand after an intense bidding war among three other major retailers.
Her children’s body care brand is expected to earn her more than £3million in the first year, and Knightley’s Adventures will launch with a range of 10 products.
Her children’s range was released in every Tesco store in the UK earlier this month, and it is understood to be the largest deal the retailer has signed with a celebrity pre-launch.
Business: It comes after MailOnline exclusively revealed the Mummy Diaries star is teaming up with Tesco to launch her own products for children in a multi-million pound deal