Kate Middleton and Prince William are launching YouTube channel

Kate Middleton and Prince William have announced they are launching a YouTube channel by sharing another slick promotional video. 

The Duke, 38, and Duchess of Cambridge, 39, shared a short video on their social media channels today called: ‘Welcome to our official YouTube channel!’

At the start of the video, the couple could be seen sitting on their sofa at their home of Kensington Palace, with the Duke turning to Duchess and joking: ‘We need to be careful what we say now because these guys are filming everything.’

The flashy video then goes on to show various clips from engagements over the years, including Kate during her Early Years work and the couple visiting Pakistan in 2019.

It also reveals candid moments from the couple, including a behind-the-scenes moment from this year’s St Patrick’s Day video in which Kate tells William: ‘You don’t need to roll your Rs.’ 

The launch comes days after royal experts praised  the couple for sharing an ‘enchanting’ family video of themselves outdoors with their three children for their tenth wedding anniversary. 

The Duke, 38, and Duchess of Cambridge, 39, shared a short video on their social media channels today called: ‘Welcome to our official YouTube channel!’

It also reveals candid moments from the couple, including a behind-the-scenes moment from this year's St Patrick's Day video in which Kate tells William: 'You don't need to roll your Rs'

It also reveals candid moments from the couple, including a behind-the-scenes moment from this year’s St Patrick’s Day video in which Kate tells William: ‘You don’t need to roll your Rs’

Among the clips included in the couple’s first YouTube video, which has quickly wracked up thousands of views online, are snippets from their overseas tours, including their recent trip to Pakistan in 2019.

In another moment, Kate and William can be seen walking the red carpet at the BAFTAs in 2019, while a further series of clips shows the couple during their tour of the UK last year. 

Even the Queen makes a brief appearance in the couple’s introductory video, after the couple chose to include a clip of their 2019 visit to the Royal Horticultural Society’s London show, where Kate gave Her Majesty a tour of her Chelsea Flower Show garden. 

The slick new video comes days after the couple released a 39-second clip of their family on the day of their 10th wedding anniversary today, showing them at their Norfolk residence Anmer Hall and on sand dunes at a nearby beach.

One royal expert said the video ‘went straight to the heart of what has made the Cambridges a very successful family in terms of public image’, while another said it shows ‘how happy they are with their lives and in their roles’. 

Royal commentator Richard Fitzwilliams told MailOnline: ‘This enchanting video to mark the Cambridges tenth anniversary was a delightful surprise. We expected the happy photographs.

‘Both of them were superb portraits of a couple who are clearly blissfully happy, both with each other and in their roles, where they show to the world how far they are from being ‘trapped’. 

Prince William and Kate shared the video with their children including Prince Louis to mark their tenth wedding anniversary

Prince William and Kate shared the video with their children including Prince Louis to mark their tenth wedding anniversary

Donning casual clothes, the Cambridges are seen sitting on hay bales around the campfire toasting marshmallows

Donning casual clothes, the Cambridges are seen sitting on hay bales around the campfire toasting marshmallows

‘The Duchess has done a good deal of valuable work on children’s issues, particularly on those affecting young children. She has also talked about some of the problems of being a mother and has stressed how important the outdoors is. 

‘Mums up and down the country will identify with the simple joys of pottering with the kids on the beach, playing in the garden and in the countryside.

Royal expert Roya Nikkhah said today that the video 'goes straight to the heart of what has made the Cambridges a very successful family in terms of public image'

Royal expert Roya Nikkhah said today that the video ‘goes straight to the heart of what has made the Cambridges a very successful family in terms of public image’

‘This is symbolically significant too. In 1969, the riverside family barbecue where Prince Philip grilled sausages in the film The Royal Family, was considered one of the reasons it was thought to have gone too far, in revealing the informal lives of the royal family. Even today, it cannot be shown. 

‘The Cambridges are clearly signalling that the monarchy in the future will have a more informal style, which will suit changing times. William also knows that if the Queen wants a member of the royal family to visit one of the world’s most troubled regions, he is the person to send for, as he performed this role expertly three years ago when he visited both Israel and the Occupied Palestinian Territories.

‘In William and Catherine, we have the ideal couple to face the challenges which lie ahead for the monarchy and the photographs and video which celebrate their first decade of marriage show us how happy they are with their lives and in their roles.’  

Sunday Times royal editor Roya Nikkhah told Sky News today: ‘I think that’s a really interesting release and I think it goes straight to the heart of what has made the Cambridges a very successful family in terms of public image. 

A smiling Kate Middleton opts for a casual look as she perches on the edge of some hay bales next to husband Prince William

A smiling Kate Middleton opts for a casual look as she perches on the edge of some hay bales next to husband Prince William

The family dressed in cosy winter clothes and appeared to recycle the same outfits they wore for their Christmas 2020 card

The family dressed in cosy winter clothes and appeared to recycle the same outfits they wore for their Christmas 2020 card

In the sweet video, Kate Middleton could be seen chasing Prince Louis around the garden of their Anmer Hall residence

In the sweet video, Kate Middleton could be seen chasing Prince Louis around the garden of their Anmer Hall residence

‘Because while they jealously and fiercely guard their privacy, what they’re very good at doing is putting out just enough – photographs and now a video clip of private family time that makes the public feel that they are invested in them and they are getting to see a little bit of that behind the scenes magic.

Royal commentator Richard Fitzwilliams said the video shows 'how happy they are with their lives and in their roles'

Royal commentator Richard Fitzwilliams said the video shows ‘how happy they are with their lives and in their roles’

‘That video came with a message thanking the public for all their support over the last ten years, and I think what they’re trying to do with that is to say “we understand you’re hugely interested in us, in our lives, in our children. Thank you for respecting our privacy and supporting us, and here’s a video giving you a little bit of an insight into what family life is like for the Cambridges”.’

She went on to talk about the ‘growing access’ that the public is getting to the Cambridges, but added: ‘What’s always quite interesting is that it’s controlled, and it’s very much on their terms, and it’s very often Kate that takes the photos, of course Chris Floyd took the ones that came out today.

‘We know that William and Kate are gradually taking on more work, they are stepping in taking on more responsibility with the Royal Family, supporting the Queen who’s now 95, and we are seeing a lot more of them.

‘Their role in public life and their role within the Royal Family is becoming more prominent, more important.’

At one point in the Cambridges’ video, it shows the royal couple sharing a joke with their youngest son, Prince Louis, while at another the whole family are seen toasting marshmallows over a bonfire.

The family look happy in each other’s company, with both the duke and duchess shown chasing, playing and holding hands with their children.