Shoppers praise Morrisons for handing out free period products for those in need with ‘discreet’ new ‘ask for Sandy’ initiative
- Morrisons has launched the ‘ask for Sandy’ initiative in bid to end period poverty
- ‘Discreet’ scheme aims to tackle period poverty and has been praised online
- Not yet nationwide, but Morrisons is considering rolling it out across country
Shoppers have praised Morrisons for launching a ‘discreet’ initiative in stores which offers free period products for those in need.
In a note spotted in one of its stores, which has since gone viral on Twitter, the supermarket urges customers to simply go to the front desk and ask for a parcel that ‘Sandy’ has left for you.
Then, staff will hand over an envelope with a sanitary product inside.
And it wasn’t long before social media users commended the scheme, which aims to tackle period poverty.
‘Brilliant work from some of Morrisons’ stores to help combat period poverty discreetly,’ enthused one, while a second penned: ‘Morrisons you deserve praise for this.’
Shoppers have praised Morrisons for launching a ‘discreet’ initiative in stores which offers free period products for those in need. Pictured, stock image
In a note (pictured) spotted in one of its stores, which has since gone viral on Twitter , the supermarket urges customers to simply go to the front desk and ask for a parcel that ‘Sandy’ has left for you
The note, which is circulating on social media, reads: ‘Please don’t feel shy. If you are in need or struggling for sanitary products go to our Customer Service Kiosk… and ask for a package that SANDY has left for you,’ it read.
‘You will be given a FREE discreet envelope with what you need, no questions asked.
‘#letsendperiodpoverty #welovetohelp’.
However, while the initiative isn’t yet running nationwide, Morrisons is considering rolling it out across the country.
In the meantime, the store urged shoppers to check with their local supermarket to see if they are currently participating in the scheme.
‘Came across this last night; Absolutely amazing I think; More shops need to do this. I salute you my friends,’ wrote one, while a second penned: ‘Wow, this is touching.’
Taking to social media, one person praised: ‘Morrisons you deserve praise for this’ (pictured)
A third added: ‘Well done. Little initiatives like can make a big difference,’ while a fourth commented: ‘I love this idea. I wish this was a more widespread thing, not just for homeless people but other people who are caught with a spontaneous period!’
It comes after news in January that free sanitary products will be available to all schools and colleges in England as part of a drive to stamp out ‘period poverty’.
The move means that no schoolgirl should be forced to miss lessons because she is on her period.
The Department for Education also hopes the change will help break down the stigma surrounding menstruation.
Under the scheme, schools and colleges will be able to order a range of sanitary products, including eco-friendly options, so that they are on hand when students need them.
Campaigners had been calling for the Government to take action following concerns that girls could miss class during their periods if they are unable to afford sanitary products.
Research for charity Plan International UK in 2017 found that one in ten young women aged 14 to 21 in the UK said they had been unable to afford sanitary products while 12 per cent had to improvise.