PR queen Roxy Jacenko shows off her conservative new brown bob haircut

PR queen Roxy Jacenko shows off her conservative new brown bob haircut – after ditching the platinum locks

Roxy Jacenko has a whole new look. 

The PR queen has ditched her caramel locks for even darker tones and cut her hair into a neat, conservative bob. 

On Friday, Roxy, 41, showed off her new look in a video shared to her Instagram, in which she discussed her wifi connection. 

New do: Roxy Jacenko (pictured) has a whole new look. The PR queen has ditched her caramel locks for even darker tones and cut her hair into a neat, conservative bob

However all her fans could talk about was her new hair, with one commenting: ‘I have to say your hair looks great and you look so much like your mumma now!’ 

Another person added: ‘Loving the new hair do’ while one more fan agreed, writing, ‘Seriously… your hair looks AMAZING!!’ 

Yet more agreed, writing: ‘Your hairs looks gorgeous here!’ and ‘Your hair looks amazing’. 

Some fans said the sleek, straight brunette locks made Roxy looked more ‘natural’ and cute’. 

All her fans could talk about was her new hair, with one commenting: 'I have to say your hair looks great and you look so much like your mumma now!'

All her fans could talk about was her new hair, with one commenting: ‘I have to say your hair looks great and you look so much like your mumma now!’

Even P.E Nation designer Pip Edwards got involved, writing: ‘Goooooooood hair’. 

Roxy previously had slightly longer hair, which she often wore back in a ponytail or a clip. 

She gradually dyed her hair darker from the platinum blonde that was for several years her signature. 

Changes: Roxy previously had longer hair, which she often wore back in a ponytail or a clip

Changes: Roxy previously had longer hair, which she often wore back in a ponytail or a clip

Earlier this month she underwent another transformation, while celebrating the launch of RuPaul’s Drag Race Down Under. 

The PR powerhouse transformed into her alter ego, fierce and fabulous drag queen ‘Coco Caine’.

In footage shared to her Instagram, the Stan ambassador looked unrecognisable in a voluminous purple wig, high octane makeup and a dazzling silver and jewel encrusted frock.

oah! Earlier this month she underwent another transformation, while celebrating the launch of RuPaul's Drag Race Down Under

In character: The PR powerhouse transformed into her alter ego, fierce and fabulous drag queen 'Coco Caine' (pictured)

Woah! Earlier this month she underwent another transformation, while celebrating the launch of RuPaul’s Drag Race Down Under. The PR powerhouse transformed into her alter ego, fierce and fabulous drag queen ‘Coco Caine’