Lady Gaga looks unreal as she teams up with champagne giant Dom Perignon for futuristic new campaign
Lady Gaga is combining forces with Dom Perignon champagne to create a truly unique, limited edition bottle.
The Chromatica visionary, 35, announced her new collaboration with the luxury bubbly brand by sharing a truly out-of-this-world look on Instagram Wednesday.
Gaga clutched onto a deep purple-tinted magnum of vintage 2006 Dom with long, sharp talons while rocking an orange, purple and red costume and gazing into the camera.
Space case: Lady Gaga looked out-of-this-world while teasing her new project with Dom Perignon on Instagram Wednesday
The avant-garde costume featured razor-sharp blades on the shoulder and bodice along with a striking half-crescent headdress on the Stupid Love singer’s cotton candy pink locks, where were styled into old Hollywood-style finger waves by Frederic Aspiras.
Makeup artist Sarah Tanno created a hyper-human effect by hiding Gaga’s eyebrows and painting her pout a deep wine red hue.
Gaga – birth name Stefani Joanne Angelina Germanotta – couldn’t help but gush about the eccentric collaboration online, telling followers why she and the champagne were the perfect match.
‘Dom Pérignon and I are both driven by the need for creative freedom,’ she wrote.
‘We’re excited to share the Queendom with you, an artistic universe we created with my dear friend [fashion photographer Nick Knight]!’ she went on, teasing a short film which will come out on April 6th.
Creativity: Gaga gushed about the eccentric collaboration online, telling followers, ‘Dom Pérignon and I are both driven by the need for creative freedom’
World-building: The Academy Award-nominated star crafted a short film for the beloved bubbly brand along with the help of British fashion photographer Nick Knight
In an accompanying video, the beauty rocked a sophisticated white suit and said: ‘[Dom Perignon’s] tradition is centuries old, but they push their own boundaries and find ways to reinvent themselves completely. And I am thrilled that we will be able to celebrate this together.’
Talking to People about the pairing, Gaga said: ‘I always thought Dom Pérignon was a model of what creation is all about. There is no rule, except one: To never stop reaching for the stars.’
In addition to the short film, the Shallow songstress and Dom Pérignon will be unveiling sculpture on April 6 and launching a batch of limited edition bottles.
The collaboration will benefit Gaga’s Born This Way Foundation, which encourages a kinder world by supporting the mental health of young people through programs, conversations and strategic, cross-sectoral partnerships, according to Spirited Zine.
Food for thought: Gaga recently helped Oreo release a special edition cookie inspired by her hit album Chromatica
Release date and buying information for the limited edition bottle are still forthcoming.
This isn’t the Perfect Illusion singer’s only recent offering in the food and beverage sector.
Last year she teamed up with Oreo to release special edition cookies inspired by her Grammy-winning dance album.
‘This collab is inspired by the world of Chromatica, where kindness rules all things,’ the singer said at the time. ‘I love these pink cookies with green creme, and hope they brighten your day as much as they do mine!’