The Weeknd set to release brand new song in the ‘NFT space’ in a nod to the blockchain revolution

The Weeknd set to release brand new song in the ‘NFT space’ in a nod to the blockchain revolution

He wowed the crowds last month while headlining the Super Bowl Halftime Show.

And on Friday, The Weeknd tweeted out news to his fan base that a new song was ‘coming soon…’ via a trending delivery mechanism.

‘new song living in NFT space. coming soon…’ the artist, born Abel Makkonen Tesfaye, tweeted that afternoon.

Getting in with the tech trends: On Friday, The Weeknd tweeted out news to his fan base that a new song was ‘coming soon…’ via a new and trending delivery mechanism

NFT, standing for ‘non-fungible token,’ is an emerging market within blockchain where artist and celebrities sell their single-impression unique digital art and goods, known as the ‘token’. 

Stars from Ashton Kutcher to Grimes have utilized NFT, and sales from within the market have already totaled in the multimillions. 

The token is often an image, animation, song or video in the form of a digital element living on a blockchain, and it can even be a tweet, photo or screen-capture.

'new song living in NFT space. coming soon...' the artist, born Abel Makkonen Tesfaye, tweeted that afternoon

‘new song living in NFT space. coming soon…’ the artist, born Abel Makkonen Tesfaye, tweeted that afternoon

The Weeknd, 31, will release the new yet-to-be-titled song as his first music since last year’s acclaimed smash hit album After Hours.

The news comes after it was reported earlier in the week that the Blinding Lights crooner helped to boost music industry revenues to $21B in 2020, despite a year in lockdown due to the ongoing pandemic.

Millions of homebound music fans contributed a massive uptick in subscription streaming last year, leading global recorded music revenue growth of 7.4 percent, with stars such as The Weeknd, BTS and Billie Eilish leading the way.

Seen here in 2015: The Weeknd, 31, will release the new yet-to-be-titled song as his first music since last year's acclaimed smash hit album After Hours

Seen here in 2015: The Weeknd, 31, will release the new yet-to-be-titled song as his first music since last year’s acclaimed smash hit album After Hours

The market reported total revenues of $21.6 billion, marking its sixth consecutive year of growth, industry trade body the IFPI said in its Global Music Report on Tuesday. 

2020’s top-selling single, in fact, was The Weeknd’s Blinding Lights.

That was welcome news for the Often singer, who in spite of widespread praise and high streaming numbers for After Hours failed to garner even one nomination at this year’s controversial Grammy Awards.

Seen at this year's Super Bowl Halftime Show: The news comes after it was reported earlier in the week that the Often crooner helped to boost music industry revenues to $21B in 2020

Seen at this year’s Super Bowl Halftime Show: The news comes after it was reported earlier in the week that the Often crooner helped to boost music industry revenues to $21B in 2020