The Crown’s Josh O’Connor smoulders in brooding campaign for Bulgari watches

The Crown’s Josh O’Connor smoulders in brooding campaign for Bulgari as he models series of snazzy watches as UK brand ambassador

The Crown’s very own Prince Charles has become the face of luxury brand Bulgari.

Josh O’Connor – who portrayed the prince in seasons 3 and 4 of the award-winning Netflix drama – is now a UK brand ambassador for watches, and models them in a series of brooding snaps for a new campaign.

Josh – who has won a Golden Globe and a Critics’ Choice award for his role in The Crown – dons dark attire for the images, posing in one snap in a black jacket with a fur trim collar. 

Prince Brooding: The Crown’s very own Prince Charles has become the face of luxury brand Bulgari. Josh O’Connor is now a UK brand ambassador for watches

Sporting a navy and cream sweater underneath, the 30-year-old smoulders for the camera, showcasing the flashy Octo Finissimo Chrono GMT watch with its platinum peripheral rotor, titanium case, transparent case back, black dial and black rubber bracelet.

Josh goes for a lighter look in another snap, this time in a cream sweater and tan suede jacket.

Slightly camoflagued this time is the Octo Finissimo Automatic watch with its extra-thin sandblasted 18 kt rose gold case and bracelet, and 18 kt rose gold dial.

A third snap seems him perching on a stool in a black turtleneck and checked green and navy slacks.

Smouldering: Josh goes for a lighter look in another snap, this time in a cream sweater and tan suede jacket

Smouldering: Josh goes for a lighter look in another snap, this time in a cream sweater and tan suede jacket

Moody: A third snap seems him perching on a stool in a black turtleneck and checked green and navy slacks

Moody: A third snap seems him perching on a stool in a black turtleneck and checked green and navy slacks

He models the third of the watch trio: the Octo Finissimo Automatic watch with an extra-thin satin-polished stainless steel case and integrated bracelet, transparent case back and blue laquered dial with sunburst finishing. 

Speaking about the announcement, Josh said: ‘I’m delighted to join the Bulgari family as their Watch Ambassador.

‘I have always had an interest in the making of timepieces and I look forward to learning more about the craftsmanship and design of these unique objects.’

Josh’s tenure on The Crown has come to a close after two seasons.

As is the structure of the show, the characters will be recast for the next two series, with Prince Charles reportedly being played by Dominic West.