Chrissy Teigen and Kris Jenner duke it out with a slapping war to promote the launch of new top secret project
Chrissy Teigen and Kris Jenner know how to get eyes on a product, no matter how cryptic the marketing.
The 35-year-old Cravings founder teamed up with the momager extraordinaire for a top secret project called Safely, promoting it on social media with a slapping war.
In the 15-second clip released on Wednesday, the two were seen duking it out for the camera as they teased its launch (listed as ‘coming soon,’) but a trademark search renders a bit of clarity on the venture.
Marketing push: Chrissy Teigen and Kris Jenner engage in a slapping war to promote their latest joint venture, a top secret app called Safely which is listed as ‘coming soon’
Branding master: ‘For my next thing I want some extra help from the branding master herself Kris Jenner,’ Teigen says while speaking to the camera
The video begins with text that reads ‘Chrissy Teigen has the dream life, the dream home, the dream husband…but still has one dream to chase.’
‘For my next thing I want some extra help from the branding master herself Kris Jenner,’ Teigen says while speaking to the camera.
The video then pans to the two slapping each other with tiny hands and some dramatic sound effects, the video ending with a graphic that says ‘Sign up to be the first to know.’
Chasing dreams: The graphics that accompany the 15-second clip allude to it being predominantly Teigen’s app, utilizing Jenner for increased promotion
Duking it out: The video then pans to the two slapping each other with tiny hands and some dramatic sound effects
Cleaning products? A trademark search lists the venture as a line of ‘Multi- and all-purpose cleaners for personal, household and commercial use’
Upon signing up for the waitlist, users get a cryptic confirmation email that further tells them to ‘stay tuned’ to find out what ‘Chrissy, Kris, and the team have been working on.’
Twitter was left just as confused by the marketing push and app which is shrouded in secrecy, but a trademark search lists the venture as a line of ‘Multi- and all-purpose cleaners for personal, household and commercial use.’
The trademark was filed in October of 2020.
Perhaps a ploy to continue to profit off the ongoing COVID-19 pandemic with the CDC having pushed for increased cleanliness at large since last year, the pair saw it as a lucrative opportunity.
Viable opportunity: Perhaps a ploy to continue to profit off the ongoing COVID-19 pandemic with the CDC having pushed for increased cleanliness at large since last year, the pair saw it as a lucrative opportunity; pictured 2018
Hardly the first off brand venture for the women, Teigen has now announced the launch of her own robe line after finishing her third Cravings cookbook.
In Teigen fashion, she tried to preemptively admit any design shortcomings in her February 25 announcement, writing ‘I am in NO way a designer! I am so painfully aware of this!’
Jenner on the other hand is rumored to be embarking on the beauty space, trademarking ‘Kris Jenner Beauty,’ ‘Kris Jenner Skin’ and ‘Kris Jenner Skincare’ as of February 10.
Robe line: Teigen announced that she would be transforming her personal love of robes into a full blown line on February 25
Beauty business: Despite daughters Kim Kardashian and Kylie Jenner boasting their own beauty brands (KKW Beauty, Kylie Cosmetics, Kylie Skin), Jenner trademarked various beauty related brand names in February