Seth Rogen launches marijuana company only for website to CRASH as he cites ‘insane traffic’

Seth Rogen’s website for his marijuana company Houseplant CRASHES as he cites ‘tremendous amount of traffic’


Seth Rogen has gotten in on a popular product.

The 38-year-old stoner comedy star launched a marijuana company called Houseplant in America on Thursday only for the website to crash.

He headed over to Twitter to try to assuage his fans amid the technical difficulties caused by ‘insane traffic,’ and the site managed to get back up by mid-afternoon.

Popular product: Seth Rogen launched a marijuana company called Houseplant in America on Thursday only for the website to crash

At around 9:25am in California he foreshadowed the problems to come with a tweet about the high demand for his product.

‘Hi!! We are experiencing a tremendous amount of traffic right now. Thank you! We have a nice little waiting room set up on the website to manage this,’ he wrote. 

‘If you are having trouble accessing the waiting room, please try refreshing your browser or clearing your cache. Thank you yay!!’

By 10:17am Pacific the site had gone down and he informed his fans on Twitter: ‘Well… we have underestimated you once again.’

Sweet smell of success: He headed over to Twitter to try to assuage his fans amid the technical difficulties caused by 'insane traffic,' and the site managed to get back up by mid-afternoon

Sweet smell of success: He headed over to Twitter to try to assuage his fans amid the technical difficulties caused by ‘insane traffic,’ and the site managed to get back up by mid-afternoon

The Superbad co-writer joked: ‘Due to insane traffic we took the Houseplant site down temporarily while I learn to write code.’

He added: ‘I’m very sorry if you’ve been waiting. There’s still a lot of products available! I will let you know as soon as it’s up again. 

Shortly before 2pm he crowed: ‘I fixed it! Happy to say houseplant.com is back up and running! We still have a waiting room set up to deal with traffic. Head there now to shop explore our Housegoods (and other things on our website!).’

On brand: Seth has played marijuana enthusiasts in movies ranging from This Is The End to Knocked Up; he is pictured in Pineapple Express (2008) with co-star James Franco

On brand: Seth has played marijuana enthusiasts in movies ranging from This Is The End to Knocked Up; he is pictured in Pineapple Express (2008) with co-star James Franco

However by 2pm PST the website was still experiencing such an influx of users that anyone who opens the page was brought to the digital ‘waiting room’ and told it would take ‘more than an hour’ to access the full site.

Seth, who has played marijuana enthusiasts in movies ranging from Pineapple Express to Knocked Up, sells a variety of cannabis-related products on the site.

He announced on Instagram at the beginning of the month that Houseplant, which had been a decade in the making, was ready to arrive in America.

And now it's here: He announced on Instagram at the beginning of the month that Houseplant, which had been a decade in the making, was ready to arrive in America

And now it’s here: He announced on Instagram at the beginning of the month that Houseplant, which had been a decade in the making, was ready to arrive in America

Seth plugged his product by saying ‘what we’re doing is bringing you the best strains of weed that have been handpicked – and by that I mean hand-smoked – by me! It’s just the weed that I love that I wanna be smoking.’ 

The firm was initially launched in 2019 in Seth’s native Canada which had formally legalized cannabis nationwide the previous year. 

Along with marijuana itself the brand sells a table lighter for a hefty $220 as well as an ashtray that fans can buy for $85, TMZ reports. 

He's a fan: The firm was initially launched in 2019 in Seth's native Canada which had formally legalized cannabis nationwide the previous year

He’s a fan: The firm was initially launched in 2019 in Seth’s native Canada which had formally legalized cannabis nationwide the previous year