Kaia Gerber shines in a white dress and flower crown for glistening new Marc Jacobs fragrance campaign
Kaia Gerber has continued her run as the muse for designer Marc Jacobs.
The 19-year-old model debuted her campaign for the fashion house’s new Daisy Eau De Intense fragrance on her Instagram account on Thursday.
‘Meet the new #mjdaisy eau so intense by @marcjacobsfragrances,’ she captioned the stunning image.
Fresh as a daisy: Kaia Gerber debuted her campaign for the Marc Jacobs’ new Daisy Eau De Intense fragrance on her Instagram account on Thursday, sporting an adorable white dress and flowers crown for the snap
The brunette bombshell sported a loose-fitting white dress for the shot, holding a large prop bottle of the scent while fittingly standing in a field full of daisies.
Kaia’s gorgeously made up face shined in the glistening sun in the snap and the supermodel kept her wavy brunette locks pulled out of the way with the help of a colorful flower crown.
The daughter of Cindy Crawford has been the face of Marc Jacobs’ hit Daisy fragrance since 2017, regularly starring in shoots for the scent’s numerous offshoots.
Supermodel: The daughter of Cindy Crawford has been the face of Marc Jacobs’ hit Daisy fragrance since 2017, regularly starring in shoots for the scent’s numerous offshoots.
She snagged the gig at only 15 years old as the perfume celebrated its tenth anniversary.
In February, Kaia shared a set of snaps on Instagram of her laying on a grassy lawn with a bottle of it.
Her radiant smile dominated the photos, which saw the star posing on a breezy day while donning a straw hat.
Muse: Kaia snagged the gig at only 15 years old as the scent celebrated its tenth anniversary. In February, she shared a set of snaps on Instagram of her laying on a grassy lawn with a bottle of the perfume
Cover star: The new ad came day after Gerber made jaws drop in sandy swimwear for a new high fashion spread for i-D Magazine’s ‘Utopia in Dystopia’ issue
The new ad came one day after Gerber made jaws drop in sandy swimwear for a new high fashion spread for i-D Magazine’s ‘Utopia in Dystopia’ issue.
Hairstylist James Pecis slicked back Kaia’s brunette bob into a chic wet look, and she wore all-black attire selected by stylist Alastair McKimm for the shoot, captured by photographer Zoë Ghertner.
Rather than interview Gerber, editors opted to mine provocative questions and answers from her book club vlogs Instastoried between April and October of last year.
In it, the girlfriend of Euphoria star Jacob Elordi revealed she wants to write a novel that ‘makes people cry when reading it’ to inspire empathy, and she’s even figured out the very first line.
‘My first line – and believe me I have thought a lot about this,’ Kaia told 13 Reasons Why star Brandon Flynn on September 4.
‘It would be “I forgive you.”‘
Book lover: Rather than interview Gerber, editors opted to mine provocative questions and answers from her book club vlogs Instastoried between April and October of last year; seen here with 13 Reasons Why star Brandon Flynn in September