Hailey Bieber appears in Versace’s highly conceptual Spring Summer 2021 campaign

Hailey Bieber channels her inner Medusa as she appears in Versace’s highly conceptual Spring Summer 2021 campaign

She is quickly becoming one of the biggest names in modeling, having most recently lent her looks to Beyonce‘s Ivy Park x Adidas campaign.

But Hailey Bieber took things in a high fashion direction on Friday as the muse for Versace’s highly anticipated Spring Summer 2021 collection – inspired by Medusa.

The 24-year-old stunner sported noticeably damp tresses as she effortlessly posed with the new Versace La Medusa bag in hand.

Modern muse: Hailey Bieber took things in a high fashion direction on Friday as the muse for Versace’s highly anticipated Spring Summer 2021 collection – inspired by Medusa

Hailey slipped her enviably slender physique in a starfish print spaghetti strap dress layered over a plunging sweater and a bright red bra.

Coordinating with the color of the Versace La Medusa bag, Bieber rocked a set of ultra sharp lavender toned nails for the conceptual shoot.

Some of strands of Hailey’s hair were trapped beneath the metal choker on her neck that featured a stone pendant.

‘Unapologetic power – known for her spellbinding gaze and unmatched strength, Medusa is a symbol of feminine authority,’ read the post’s caption.

Art: Besides the stunning promotional image shared to Versace's Instagram page on Friday, the brand also shared a stunning video featuring the wife of Justin Bieber

Art: Besides the stunning promotional image shared to Versace’s Instagram page on Friday, the brand also shared a stunning video featuring the wife of Justin Bieber

Clashing: Hailey slipped her enviably slender physique in a starfish print spaghetti strap dress layered over a plunging sweater and a bright red bra

Clashing: Hailey slipped her enviably slender physique in a starfish print spaghetti strap dress layered over a plunging sweater and a bright red bra

Besides the stunning promotional image shared to Versace’s Instagram page on Friday, the brand also shared a stunning video featuring the wife of Justin Bieber.

Meant to look as if she is underwater, Hailey can be seen grasping at a Versace La Medusa bag as it slowly floated to the ocean’s surface.

As her one arm lingered in the air above her, the other was submerged in the sand.

Longing: Meant to look as if she is underwater, Hailey can be seen grasping at a Versace La Medusa bag as it slowly floated to the ocean's surface

Longing: Meant to look as if she is underwater, Hailey can be seen grasping at a Versace La Medusa bag as it slowly floated to the ocean’s surface

Natural beauty: The promo video allowed fans of the runway maven to get a closer look at her nearly makeup-free complexion that had a noticeable glow about it

Natural beauty: The promo video allowed fans of the runway maven to get a closer look at her nearly makeup-free complexion that had a noticeable glow about it

She rested atop of the sand with her legs crossed and her chest facing the camera in order to properly display her high fashion fit.

As the stunning designer bag exits the frame, Bieber breaks the fourth wall and gazes at the viewer, before placing her other hand deep in the sand.

The promo video allowed fans of the runway maven to get a closer look at her nearly makeup-free complexion that had a noticeable glow about it.

Beyonce's payroll: She is quickly becoming one of the biggest names in modeling, having most recently lent her looks to Beyonce's Ivy Park x Adidas campaign

Beyonce’s payroll: She is quickly becoming one of the biggest names in modeling, having most recently lent her looks to Beyonce’s Ivy Park x Adidas campaign

Hailey’s incredible work for Versace comes nearly a week after she paid homage to her husband of two years Justin Bieber on Valentine’s Day.

As she rang in the day of love with her other half, she posted a series of PDA-filled snaps from their wedding and a number of tropical getaways.

‘V happy ur my valentine,’ Hailey wrote of her man, 26, who performed his 2013 fan-favorite album Journals for the first time on Sunday night over TikTok.

Her love: Hailey's incredible work for Versace comes nearly a week after she paid homage to her husband of two years Justin Bieber on Valentine's Day

Her love: Hailey’s incredible work for Versace comes nearly a week after she paid homage to her husband of two years Justin Bieber on Valentine’s Day

Memories: As she rang in the day of love with her other half, she posted a series of PDA-filled snaps from their wedding and a number of tropical getaways

Memories: As she rang in the day of love with her other half, she posted a series of PDA-filled snaps from their wedding and a number of tropical getaways

In the first snap, the happy couple could be seen warmly embracing as Mrs. Bieber rested her head on Justin’s shoulder with palm trees behind them.

Another beachside snap showed the lovebirds posing for an adorable selfie at sunset with the Vogue cover girl wearing a furry purple jacket. 

Sandwiched between their more laid-back snaps was a heartwarming image from their official wedding ceremony in Bluffton, South Carolina in 2019.

Wedding day: Sandwiched between their more laid-back snaps was a heartwarming image from their official wedding ceremony in Bluffton, South Carolina in 2019

Wedding day: Sandwiched between their more laid-back snaps was a heartwarming image from their official wedding ceremony in Bluffton, South Carolina in 2019