The dress sending Australia wild: Married At First Sight’s Martha Kalifatidis puts on an eye-popping display in racy $49 number as fans rush to buy frock before it sells out
Martha Kalifatidis successfully transitioned from reality TV star to bona fide influencer shortly after leaving Married At First Sight.
And this week, Martha put on an eye-popping display in a racy dress that has quickly sent fans into a buying frenzy.
The 32-year-old looked sultry as she promoted the $49 design from Glassons in front of a pink wall in Sydney.
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The dress sending Australia wild: Married At First Sight’s Martha Kalifatidis put on an eye-popping display in a racy $49 dress as fans rushed to buy it before it sells out
Martha showed off her curves in the purple mini-dress, which also featured cut-out panelling at the sides over her toned stomach.
The thigh-high dress’s plunging neckline also did little to contain her cleavage.
‘Best foot forward in @glassons,’ she captioned the apparently sponsored post.
This skin-tight number had originally sold out across Australia last year, and it’s second release is expected to do this same in record time.
Get the look: Martha quickly sent fans into a buying frenzy as they quickly attempted to buy the affordable dress from Glassons to be like the reality TV star
Now THAT’S influential! An Aceology Skincare sheet mask that Martha promoted last yeas sold-out online within hours of the MAFS bride wearing it on Instagram
So that’s her secret! Martha appears to be a huge fan of the brand, with the reality TV villain using the masks to prep for her now infamous Logies appearance in 2020
In April last year, the MAFS bride sent fans into a frenzy after wearing Aceology Skincare’s Green T Infusion Gel Mask on Instagram.
After posting about the mask to her followers, the mask completely sold-out online within 18 hours.
The Aussie beauty brand confirmed the news to Daily Mail Australia, stating that they received ‘an influx of email requests and Instagram messages’ about the mask after Martha wore it.
Influential: Three of the dresses Ines wore on the show sold-out in stores overnight, beginning with the camouflage zip dress she wore during her rendezvous with Sam Ball (pictured)
She’s not the only one from Married At First Sight to become a major influencer, with Ines Basic’s memorable MAFS outfits selling out in stores overnight after she wore them on the show.
While her style is somewhat understated compared to some of her more glamorous co-stars like Martha and Elizabeth Sobinoff, Ines has undoubtedly become the most influential when it comes to fashion.
Three of the dresses she wore on the show sold out in stores overnight, beginning with the camouflage zip dress she wore during her rendezvous with Sam Ball.
Designer diva: A $450 red leather zip dress from Australian designer Alice McCall that Ines wore on the Married At First Sight finale also flew off the shelves