Halsey wears a blonde wig as she highlights her made-up face to promote her new About-Face makeup

She regularly sports a vibrantly made-up face while on stage.

And Halsey kept up the trend on Monday as she highlighted her impeccable makeup job while showing off an eye-catching blonde wig.

The 26-year-old pop star posted some closeups of her new looking to her Instagram Stories to help promote her new About-Face line of cosmetics. 

Blonde beauty: Halsey, 26, looked nearly unrecognizable in a long blonde wig as she promoted her new About-Face makeup line on Instagram on Monday

Halsey gazed intently into the camera in one photo, highlighting her matte lipstick and her gold-lined eyes.

Her pin-straight blonde wig ways held back with hair clips, and she wore a pale pink graphic sweatshirt. 

‘New @aboutfacebeauty Anti-VDay Collection is available now,’ she wrote, while including a broken heart emoji.

Her hairstylist Martin-Christopher Harper was hard at work in another photo as he adjusted her long locks. 

Striking: Halsey gazed intently into the camera, highlighting her matte lipstick and her gold-lined eyes as she promoted her Anti-Vday line of matte lip items

Striking: Halsey gazed intently into the camera, highlighting her matte lipstick and her gold-lined eyes as she promoted her Anti-Vday line of matte lip items

Repping the brand: The Closer singer was wearing items from her Anti-Vday collection, including her Paint-It Matte Lip Color, which sells for $22 on the brand's website

Repping the brand: The Closer singer was wearing items from her Anti-Vday collection, including her Paint-It Matte Lip Color, which sells for $22 on the brand’s website

Halsey even added glowing stars and a spattering of freckles via a filter in a final picture.

She showed off her mauve lips and delicate eyebrows while Harper touched up her eyes.

The Closer singer was wearing items from her Anti-Vday collection, including her Paint-It Matte Lip Color, which sells for $22 on the brand’s website.

The item comes in five matte shades, including a cherry red, a vivid pink and the mauve that Halsey wore, and it advertises itself as being ‘Vegan, cruelty free, formulated without gluten, phthalates, parabens or synthetic fragrances.’

Halsey’s Anti-Vday collection also included a matte lip liner in similar shades. 

Standing out: Halsey's known for showing off eye-catching makeup displays in bright colors; seen in 2019 in LA at the 2019 American Music Awards

Standing out: Halsey’s known for showing off eye-catching makeup displays in bright colors; seen in 2019 in LA at the 2019 American Music Awards

Baby on board: The singer has been focusing on her cosmetics line since revealing she was expecting her first child on January 27

Baby on board: The singer has been focusing on her cosmetics line since revealing she was expecting her first child on January 27

The singer has been focusing on her cosmetics line since revealing she was expecting her first child with boyfriend Alev Aydin on January 27.

She broke the news with an Instagram set of herself posing outdoors in a rainbow-colored knit bra that showed off her growing baby bump.

Previously, the hitmaker had worn loose-fitting clothing when stepping out that disguised her growing figure.

‘Surprise!’ she captioned the post. 

Good news: She broke the news with an Instagram set of herself posing outdoors in a rainbow-colored knit bra that showed off her growing baby bump

Good news: She broke the news with an Instagram set of herself posing outdoors in a rainbow-colored knit bra that showed off her growing baby bump

Loved up: Although Halsey didn't explicitly say who the father was, she tagged her boyfriend, screenwriter Alev Aydin, who commented, 'Heart so full, I love you, sweetness ❤️❤️,' on the original post

Loved up: Although Halsey didn’t explicitly say who the father was, she tagged her boyfriend, screenwriter Alev Aydin, who commented, ‘Heart so full, I love you, sweetness ❤️❤️,’ on the original post

Although Halsey didn’t explicitly say who the father was, she tagged her screenwriter boyfriend, who commented, ‘Heart so full, I love you, sweetness ❤️❤️,’ on the original post.

The two have been dating for ‘several months,’ People reported.

Halsey was previously attached to American Horror Story actor Evan Peters and the rock musician Yungblud.

Prior to them, she dated the rapper G-Eazy from 2017 to the summer of 2018.

A source later remarked to E! News that G-Eazy, who partially inspired her song Without Me, was ‘happy for her’ and ‘knows she will make a great mom.’ 

Getting inked: The two have been dating for 'several months,' People reported. Last June, the singer and her beau received matching tattoos during a shared trip to Joshua Tree

Getting inked: The two have been dating for ‘several months,’ People reported. Last June, the singer and her beau received matching tattoos during a shared trip to Joshua Tree