Lenny Kravitz asks his fans to invest in your own life and become a Heartbeat Billionaire

Lenny Kravitz asks fans to invest in your own life and become a ‘Heartbeat Billionaire’ in the new Super Bowl ad for Stella Artois.

The 56-year-old rocker teamed up with the brewery for their campaign dubbed Invest Your Heartbeats In The Life Artois.

The heart of the new campaign is to make people realize they should invest their time in spending it with those they love around them. 

The ad opens with Kravitz walking up to a drum kit as he sits down, stating, ‘We’re all born with 2.5 billion heartbeats.

The rocker picks up the drum sticks, rocking dark shades and a gold noses ring with his signature dreadlocks, adding, ‘That makes you a billionaire.’

He starts pounding on the drums before his likeness turns into animated form as his song It Ain’t Over Till It’s Over starts playing.

He asks the fans, ‘not to waste the fortune within us,’ suggesting they ‘invest in each  other, invest in the moments we share.’

‘Cause you’re rich in life when you’re a heartbeat billionaire,’ the singer adds as he’s seen mingling with a group of friends.

‘Invest your heartbeats in the Life Artois,’ he adds as the 30-second ad comes to an end.

‘This life is short, and while we’re all given the opportunity to live through 2.5 billion heartbeats, each one is special and should be treated as such,’ Kravitz said in a press release.

‘It’s a very powerful message and it comes at a very special moment for everyone to pause and marvel at life’s true riches – our time with each other,’ he added.

As part of Anheuser-Busch’s commitment to build a more sustainable future, the film has earned the Gold Green Seal by the Environmental Media Association and follows the guidelines for sustainable production of TV, movies and events. 

Kravitz recently paid tribute to his iconic godmother, Cicely Tyson, who passed away at 96 years of age last week.

‘With inimitable style and grace, my dear Godmother Miss Cicely Tyson made her grand exit to the heavens. She lived a remarkable life up to the last moment,’ he began.

‘A true pioneer, who bared her heart and soul so we could witness the spirit of the characters she so brilliantly portrayed, which continue to move and inspire generations,’ he added.