Kim Kardashian flashes her abs in a crochet bikini as she models a floral crown for beauty campaign

She’s never been afraid to take a leap of faith with a new look.

And Kim Kardashian flashed her abs while wearing a crochet bikini for new snaps on Thursday to launch a matte-inspired line for her KKW Beauty brand. 

The 40-year-old reality star looked every inch the sultry subject as she posed while wearing a massive floral headpiece for her latest cosmetics campaign. 

Kim’s hourglass figure was on display as she rocked a high-waisted pair of knit shorts with briefs.

Peeks of her gym-honed abs peered through as she posed for the glamorous set wearing a matching bralette.  

She slicked back her tresses into a tight bun and held her head high with dozens of flowers making up an ornate crown. 

She switched things up just a bit and flashed her tanned legs in a high-cut bodysuit with mesh material covering her ample assets. 

Her luscious chocolate brown hair was parted down the middle and worn in loose waves as she posed among the flora. 

Kim noted that her new line, Matte Mauve & Matte Honey Collection, was inspired by her previous ’90s matte collab and features ‘two brand new 10-Pan Pressed Powder Palettes, four Blushes, six Matte Lipsticks and six Lip Liners,’ with a launch date set for Friday, Feb. 12. 

Kim has remained focused on building her brands amid a looming ‘divorce’ from her husband, Kanye West. 

A source recently told PEOPLE that the couple are no longer on speaking terms and have already begun living separate lives as she has a ‘divorce plan’ in place.

‘Kim and Kanye continue to live separate lives,’ the insider said. ‘They have no contact.’ 

The couple were married in Italy in 2014, and share daughters North, seven, Chicago, three, and sons Saint, five, and Psalm, one.