Holly Willoughby dazzles in an elegant black dress for Dancing On Ice

Holly Willoughby is demure in an elegant black dress with semi-sheer panelling for Dancing On Ice… after backlash over her plunging gowns

She’s donned racy plunging numbers for the past two weeks of Dancing On Ice.

And Holly Willoughby opted for a more demure ensemble as she dazzled in an elegant black ballgown for week three of the show on Sunday night.

The presenter, 39, looked sensational in her figure-hugging ballgown which boasted semi-sheer short sleeves and a stylish panelling detail over her décolletage.

Stunning: Holly Willoughby opted for a more demure ensemble as she rocked an elegant black ballgown for musicals week on Dancing On Ice on Sunday

Holly’s Costarellos gown cinched at her trim waist and flowed out into a full skirt, perfect for bringing the glamour to musicals week on the skating show.

Holly added a little bit of sparkle to her look with a pair of Stephen Webster earrings and also donned a pair of Sophia Webster shoes.

The blonde beauty styled her platinum locks into perfect curls and rocked a full face of makeup including a touch of pink lipstick and eyeshadow.

Beauty: The presenter, 39, added a touch of pink lipstick and stylish designer earrings to complete her look for week three of the series

Beauty: The presenter, 39, added a touch of pink lipstick and stylish designer earrings to complete her look for week three of the series

For the previous two weeks of the show, Holly opted for more racy outfits, with some viewers branding her looks ‘inappropriate’ for a ‘family show’.   

After the opening episode, Dancing On Ice was hit by 341 Ofcom complaints, with the number since getting higher.

Comedian Rufus Hound’s remarks about the free school meals scandal received 346 complaints, as of Wednesday 27 January, while 52 viewers complained to Ofcom over Holly’s dress.  

Holly had opted for a revealing couture dress by Dany Atrache from his Fall/Winter 2020-2021 collection, along with René Caovilla heels and Berganza jewellery for the launch.

Slightly more demure: Holly sparked complaints over her previous two looks on the show, with her dazzling in a plunging pink gown on the launch night

Sizzling: Holly looked incredible in the frosty white dress as she presented the show last Sunday

Slightly more demure: Holly sparked complaints over her previous two looks on the show, with her dazzling in a plunging pink gown on the launch night and feathered white frock last week

Comments: Some viewers thought the garment's plunging neckline was inappropriate, as Dancing On Ice is a 'family show' as they watched the launch episode three weeks ago

Comments: Some viewers thought the garment’s plunging neckline was inappropriate, as Dancing On Ice is a ‘family show’ as they watched the launch episode three weeks ago

Viewers quickly took to Twitter to express their discomfort surrounding the fashion choice, which retails for £6,240 ($7,000), and Holly went braless underneath.

One viewer addressed the silk tulle dress, which is embroidered in crystals and feathers: ‘Why does Holly wear that type of dress on a family show?’

Another said: ‘Why doesn’t Holly dress appropriately for being at an ice rink? What a totally inappropriate outfit!’  

However, other viewers took to social media to praise the presenter for her look, with one saying: ‘Have I picked my jaw up off the floor yet? NOPE. @HollyWills still has the ability to blow my head off!’ 

What drama? Holly looked incredible as she slipped into another slinky ballgown for week two

What drama? Holly looked incredible as she slipped into another slinky ballgown for week two

Take no notice: Dozens of fans praised Holly's dress on last Sunday's show, with many saying to ignore any complaints which might arise about her racy number following last weeks furore

Take no notice: Dozens of fans praised Holly’s dress on last Sunday’s show, with many saying to ignore any complaints which might arise about her racy number following last weeks furore

And last week The blonde beauty showcased her frame in a stunning feathered off-the-shoulder number by Halfpenny London which plunged across her decolletage. 

Many fans of the show suggested her look could spark complaints once more, with one person tweeting: ‘Dancing on ice…. me thinks there’s going to be complaints again this week about Holly’s dress…. but it’s gorgeous.’

Taking to Twitter during the show, one fan said: ‘You look sensational tonight as you did last week. Don’t take any notice of the negative tweets – they’re just jealous xxx’  

Sharing the same sentiment, another tweeted: ‘All the people who complained about holly’s dress last week are going to lose their minds this week.’    

Complaints: Dancing On Ice Ofcom complaints have continued to rise after the first show saw Holly Willoughby shock viewers with an 'inappropriate' plunging gown (pictured above)

Complaints: Dancing On Ice Ofcom complaints have continued to rise after the first show saw Holly Willoughby shock viewers with an ‘inappropriate’ plunging gown (pictured above)