The Office is being watched more on Peacock than when it was on Netflix… as fans flock to new streaming service
Nearly eight years after its successful run on primetime TV, and The Office is still a force to be reckoned with when it comes to viewerships and the bottomline.
And now there’s word that the hit sitcom has been garnering more viewers on NBC’s streaming service Peacock than it did when it was on Netflix, according to Deadline.
The Office, which starred original castmembers Steve Carrel, Rainn Wilson, John Krasinski, Jenna Fischer and B. J. Novak, was brought back to the NBCU from Netflix in a $500 million licensing deal.
Still reigning: The Office is streaming more on Peacock than it did when it garnered big numbers on Netflix, according NBCUniversal CEO Jeff Shell, via Deadline
The Office wrapped up its run on Netflix in 2020 with some massive number: 57.1 billion total minutes of viewing, which made it the top streamed show in the U.S, according to Nielsen.
Speaking during Comcast’s fourth-quarter earnings call, NBCUniversal CEO Jeff Shell revealed that The Office is not only still reigning with subscribers, it’s also having an affect on the viewership of other shows on the platform.
‘We’re seeing people who are watching The Office on Peacock are watching lots of our other comedies,’ Shell said.
‘It’s really driving Parks & Recreation and really driving Brooklyn Nine-Nine, amongst others. So, it’s kind of an ecosystem.’
Back home: The Office was brought back to NBCU from Netflix in a $500 million licensing deal that began in the beginning of 2021
Ripple effect: The Office is not only still reigning with subscribers, it’s also having a positive affect on the viewership of other shows on the platform, according to Shell
Shell went on to add that the dynamics are ‘like broadcast, where we can cross-promote people into different things. That certainly seems to be working.’
Peacock only just joined the growing field of streaming services last year.
Just six months after going national, Comcast said Peacock had 33 million sign-ups as of this week and brought in $100 million in revenue during the fourth quarter, which ended on December 31.
But still losses on Peacock were estimated to be $2 billion for the 2020 and 2021, which matched projections before its launch, said CFO Mike Cavanagh.
Iconic: Steve Carrel led the ensemble cast of the show, which was a critical and commercial success for NBC
Considered to be one of the greatest television shows of all time, The Office ran for nine seasons (2005 to 2013) on NBC during prime time.
During the years the ensemble cast also included the likes of Ed Helms, Amy Ryan, Mindy Kaling, Craig Robinson, Rashida Jones, James Spader, Ellie Kemper, Phyllis Smith and Cathrine Tate.
The series finale, which received critical acclaim, originally aired on May 16, 2013 and was viewed by an estimated 5.69 million viewers.
Bonafide hit! The Office ran for nine seasons (2005-2013) and is widely considered one of the best television shows of all time