Emma Roberts stuns as she channels aunt Julia Roberts in new jewellery campaign

American actress Emma Roberts absolutely stuns in a new campaign for high-end jewellery brand, Fred.

In never-before-seen images obtained by Daily Mail Australia this week, the 29-year-old is pretty in pink in her role as ambassador.

Emma, who is known for roles including Holidate and Wild Child, channels and pays homage to her famous aunt Julia Roberts in the campaign, as she presents Fred’s new Pretty Woman collection. 

Pretty in pink! Emma Roberts stuns as she channels her aunt Julia Roberts in a series of never-before-seen images from a new jewellery campaign as she fronts their Pretty Woman collection

In two images from the campaign, Emma looks chic in a pink bustier-style top as she sits by a pool eating fairy floss. 

She wears a series of eye-catching layered necklaces featuring love hearts. 

She also wears jewellery including a delicate bracelet, drop earrings and rings from the brand. 

Sitting pretty: The American actress fronts the new campaign for high-end jewellery brand, Fred. In two images from the campaign, Emma looks chic in a pink bustier-style top as she sits by a pool eating fairy floss

Sitting pretty: The American actress fronts the new campaign for high-end jewellery brand, Fred. In two images from the campaign, Emma looks chic in a pink bustier-style top as she sits by a pool eating fairy floss

Her long blonde hair is out and styled neatly around her shoulders in loose, tousled curls and she wears makeup including dewy foundation and a deep pink lip. 

In the campaign, Emma pays tribute to her aunt Julia Roberts, 53. 

The actress recently announced her new role on Instagram, where she posted video of the new ad campaign set to the catchy track, Oh, Pretty Woman by Roy Orbison.

Emma begins the video walking around the sunlit balcony of a Los Angeles building in a white robe, before trying on an array of the dazzling jewelry.

Paying tribute: In the campaign, Emma pays tribute to her aunt Julia Roberts, 53. The actress recently announced her new role on Instagram, where she posted video of the new ad campaign set to the catchy track, Oh, Pretty Woman by Roy Orbison

Paying tribute: In the campaign, Emma pays tribute to her aunt Julia Roberts, 53. The actress recently announced her new role on Instagram, where she posted video of the new ad campaign set to the catchy track, Oh, Pretty Woman by Roy Orbison

Iconic: Julia Roberts famously played prostitute Vivian Ward in the rom-com Pretty Woman also starring Richard Gere

Iconic: Julia Roberts famously played prostitute Vivian Ward in the rom-com Pretty Woman also starring Richard Gere

The beautiful pieces range from icy, heart-themed necklaces adorned with rubellites, rings, and teardrop earrings.

Emma exudes confidence as she tries on the many beautiful pieces, reciting the phrase, ‘your way, your love.’ 

Though she was not seen trying it on, on display was the ‘Pretty Woman Unconditional Necklace’, a beautiful heart necklace made of white gold, diamonds, rubellites.

Gorgeous: The beautiful pieces range from icy, heart-themed necklaces adorned with rubellites, rings, and teardrop earrings

Gorgeous: The beautiful pieces range from icy, heart-themed necklaces adorned with rubellites, rings, and teardrop earrings

Family ties: Emma is the daughter of Julia's brother Eric Roberts and Kelly Cunningham

Family ties: Emma is the daughter of Julia’s brother Eric Roberts and Kelly Cunningham

The necklace was inspired by the dazzling piece famously worn by Julia in the film, and given to her by her love interest Edward Lewis (Richard Gere). 

The 1990 rom-com stars Julia as prostitute Vivian Ward, who is initially hired by a wealthy businessman (Gere) before forming a real, romantic relationship with him.

Emma’s new role is not the first time she has paid tribute to her aunt’s famous film.

Back in 2012, she recreated her aunt’s iconic Rodeo Drive look as she wore a tiny white top, blue mini skirt, and thigh-high boots for Halloween.

Emma is the daughter of Julia’s brother Eric Roberts and Kelly Cunningham.

In May 2019, Emma sat down with actress Busy Philipps on Busy Tonight, where she discussed what it’s like to look so much like her aunt.

The bubbly blonde joked about both of their toothy grins, saying: ‘We have too many teeth when we smile.’  

‘When I’m talking to someone it’s like whatever, and then I smile and it’s like, “oh my god, you look just like your aunt!”

'We have too many teeth when we smile': In May 2019, Emma sat down with actress Busy Philipps on Busy Tonight, where she discussed what it's like to look so much like her aunt. The bubbly blonde joked about both of their toothy grins

‘We have too many teeth when we smile’: In May 2019, Emma sat down with actress Busy Philipps on Busy Tonight, where she discussed what it’s like to look so much like her aunt. The bubbly blonde joked about both of their toothy grins