She’s having fun with various new looks, now that her cosmetics company has launched.
And Halsey modeled an attractive new hair color in a trio of selfies on Instagram on Friday night, in which she was seen wearing makeup from her brand About Face.
The pop sensation, 26, sported straight blonde hair that brushed her shoulders, styled by hairstylist Martin-Christopher Harper.
Having fun as a blonde: Halsey modeled an attractive new hair color in a trio of selfies on Instagram on Friday night, in which she was seen wearing makeup from her brand About Face
Halsey also wore greenish yellow eyeshadow that was done in a smoky eye effect around her peepers.
Her pouty lips were done in a luscious and soft pink.
The first image had the Without Me singer looking directly at the camera, with one hand up in her newly brightened hair.
The second photo was from a slightly different angle, with the singer-songwriter looking slightly off to the side.
Chic look: The pop sensation, 26, sported straight blonde hair that brushed her shoulders, styled by hairstylist Martin-Christopher Harper
The last picture showed Halsey, born Ashley Nicolette Frangipane, in the middle of biting into a roll of sushi.
Her lips were wrapped around the rice and raw fish, as a pair of chopsticks were still inserted into her mouth.
Halsey has taken great pride in launching her new makeup collection, repeatedly maintaining that she has been personally involved in every single aspect of the brand.
Chowing down: The last picture showed Halsey, born Ashley Nicolette Frangipane, in the middle of biting into a roll of sushi
‘I am a student and a lover and every detail of this from shade names, to product ingredients, to packaging was me. I am so happy I could faint. Thanks for being so excited with me!!!!!’ tweeted the star on Monday as she unveiled the brand on social media.
Being the makeup is often advertised as a means of achieving ‘perfection,’ Halsey wanted to assure her Twitter following that About Face is ‘about feeling cool, not looking perfect.’
As for the stunning promotional images for cosmetics line, the Grammy nominee aimed to relay its focus on diversity and experimentation.
Coming soon: Halsey has taken great pride in launching her new makeup collection About Face, repeatedly maintaining that she has been personally involved in every single aspect of the brand
She does it all: And not only did Halsey pose for the striking snaps, she also happened to be the production’s lead makeup artist
And not only did Halsey pose for the striking snaps, she also happened to be the production’s lead makeup artist.
‘Yes I did all the models for the whole zine and all my campaign photos,’ revealed the songstress, after a fan asked if she was the one behind the elaborate makeup looks.
About Face’s products are currently available for pre-order.
All by Halsey: ‘Yes I did all the models for the whole zine and all my campaign photos,’ revealed the songstress, after a fan asked if she was the one behind the elaborate makeup looks
‘So happy I could faint’: Halsey has taken great pride in launching her new makeup collection, repeatedly maintaining that she has been personally involved in every single aspect
With the launch, Halsey joins a growing list of pop stars who have established their own beauty brands, from Lady Gaga to Jennifer Lopez to Selena Gomez and many more.
The threshold to beat, however, still seems to be reality star Kylie Jenner, whose Kylie Cosmetics and Kylie Skin brand was valued in the vicinity of $900 million last summer.
And Halsey appeared to be defend her entry into the beauty industry as she reminded her critics on social media that she has ‘been doing makeup for [herself] for most of [her] career.’
Colorful: About Face’s products are currently available for pre-order