Some people are certainty excited about Super Bowl Weeknd.
The Weeknd was featured in a funny commercial for his upcoming Super Bowl LV halftime show performance released on Friday.
In it several people could be heard singing along to his megahit Blinding Lights including a woman blow drying her hair, a grocery store worker, and a street vendor.
Top of his game: The Weeknd was featured in a funny commercial for his upcoming Super Bowl LV halftime show performance released on Friday
It concludes with the security guard outside of Raymond James Stadium in Tampa Bay, Florida singing and dancing along to the hit in his booth when the 30-year-old Canadian hitmaker pulls up.
The man humorously does a double take as The Weeknd flashes a huge smile from behind the wheel of a classic convertible much to the shock of the guard before waving him in.
There were also a few promotional images of the Heartless hitmaker released as he looked dapper in a midnight blue suit.
Passionate: In it several people could be heard singing along to his megahit Blinding Lights including a woman blow drying her hair
Stocking up: A grocery store worker could be seen playing air guitar
In the spirit: It concludes with the security guard outside of Raymond James Stadium in Tampa Bay, Florida singing and dancing along to the hit in his booth
There he is: The Weeknd himself actually pulls up
Comedy gold: The man humorously does a double take and has a look of shock in his face
His huge gig at the Super Bowl has not come without controversy, however, as last month he called the Grammy Awards ‘corrupt’ after he was snubbed in the nominations.
Taking to social media, he wrote to organizers: ‘You owe me, my fans and the industry transparency…’
Insiders said that the Can’t Feel My Face artist’s camp suspected the lack of nominations were in response to the unpleasant back and forth over whether he would perform in the Super Bowl.
Likes what he sees: The Weeknd flashes a huge smile
Vroom vroom: The pop megastar was behind the wheel of a classic convertible
Welcome: He was then waved in as ‘are you ready?’ flashed across the screen
The artist, whose full name is Abel Tesfaye, released the record After Hours in March to strong sales and reviews, and it won Favorite Album – Soul/R&B honors at the American Music Awards this past Sunday.
Recording Academy interim chief Harvey Mason, jr. responded to the singer’s public complaints at the time in a statement to Rolling Stone.
‘We understand that the Weeknd is disappointed at not being nominated,’ he said. ‘I was surprised and can empathize with what he’s feeling. His music this year was excellent, and his contributions to the music community and broader world are worthy of everyone’s admiration.’
Legend: There were also a few promotional images of the Heartless hitmaker released
Looking good: He looked dapper in a midnight blue suit
Big deal: No doub the performance is a milestone in his career
Mason continued: ‘We would have loved to have him also perform on the Grammy stage the weekend before’ the Super Bowl.] Unfortunately, every year, there are fewer nominations than the number of deserving artists.’
‘To be clear, voting in all categories ended well before The Weeknd’s performance at the Super Bowl was announced, so in no way could it have affected the nomination process. All Grammy nominees are recognized by the voting body for their excellence, and we congratulate them all.’
Asked by Variety about The Weeknd getting shut out, Mason said at the time, ‘It really just comes down to the voting body that decides.
‘The Grammys remain corrupt’: The Weeknd recently spoke out amid reports tricky talks over his Super Bowl performance might have led to him being snubbed in nominations; seen in 2019
Speaking out: The Weeknd didn’t hold back when he penned a note to Grammys organizers on social media at the time
‘We have eight nomination slots to fill in [the Big Four categories: Best Album, Song, Record and New Artist], five in others, and the voters vote for their favorites. It’s really interesting, though.’
Mason opened up about the process Grammy officials take to suss out which performers are nominated, and in what categories.
Popular: The artist, whose full name is Abel Tesfaye, won Favorite Album – Soul/R&B honors at the American Music Awards this past Sunday
‘We look at it every year and make tweaks and revisions to the process; we did it this year, last year, we’ll do it next year. And I don’t think this calls it into question, honestly,’ Mason said. ‘The process is there so we can continue to monitor excellence.’
The Weeknd previously took home the Best Urban Contemporary Album for Starboy in 2018.
It is interesting to note that the Grammys have since been moved to March 14 and The Weeknd is not on the list of performers.
Pepsi will present the Super Bowl LV halftime show 2021 on Sunday, February 7.
Highly anticipated: Pepsi will present the Super Bowl LV halftime show 2021 on Sunday, February 7