Joe Wicks has reportedly made more than £9million in a week after his new The Body Coach app proved to be a hit with Brits wanting to get fit for 2021.
The fitness guru, 34, launched the iPhone and iPad app at the start of December at a discounted price of £69.99, down from the usual cost of £89.99.
It has now been claimed the product has been ‘raking’ in around £46,000 an hour after 130,000 people signed up between Christmas and New Year, reports The Sun.
What a start to 2021! Joe Wicks has reportedly made more than £9million in a week after his new The Body Coach app (pictured in November 2020)
An insider said: ‘Joe’s Body Coach programme has always been hugely popular but the app version is a runaway hit.
‘It was on a discount, meaning it was even more appealing, especially as Brits started looking to get into shape after Christmas.
‘The app was taking around £46,000 an hour….he’s absolutely raking it in.’
MailOnline has contacted a representative for Joe Wicks.
Joe’s new The Body Coach app features different difficulty levels of exercise as well as live workouts with him.
Keeping fit: The fitness guru, 34, launched the app at a discounted price of £69.99, down from the usual cost of £89.99 (pictured during his PE With Joe lockdown workouts)
Chatting about it on Instagram, he previously said: ‘I’ve worked so hard on them this year and you can now choose from Beginner, Intermediate or Advanced levels.
‘They’re going to take your fitness to the next level and I really think you’re going to love them. Plus they’ll be LIVE workouts in the app with me every week.’
It has been a bumper 12 months for Joe, who uploaded daily online PE lessons during the lockdown, with one million people subscribing to his YouTube channel in the space of a week, and raising £580,000 for the NHS.
Joe, who shares daughter Indie and son Marley with wife Rosie, also claimed a Guinness World Record for live streaming after one of his online classes attracted almost a million viewers.
Family: Joe shares two children, daughter Indie and son Marley, with his wife Rosie Jones, and has had a bumper year being awarded an MBE and raising an incredible £580,000 for the NHS
Father-of-two Joe was also awarded an MBE in October which he described as his ‘proudest achievement to date’.
The Body Coach is rumoured to be worth nearly £6million after becoming the nation’s PE teacher.
According to The Sun, his company Joe Wicks Ltd has assets of £3,478,270 and investments worth £3,722,256.
It looks after the fitness expert’s projects including his TV and books and online videos. The accounts show that the coach also had £343,838 cash in the bank.
Joe was also left celebrating on Thursday after seeking out the help of his Olympian pal Sir Mo Farah, 37, to smash his own fitness goal on New Year’s Eve.
The nation’s favourite PE teacher: Joe is rumoured to be worth nearly £6million (pictured during lockdown)
In a video uploaded to Instagram, the Body Coach explained he was determined to run 5K run in 19 minutes and 30 seconds before the start of 2021.
The fitness star at first admitted he was struggling to beat his best time of 19 minutes 38 seconds – irritatingly close to his goal.
As they warmed up, Mo challenged his pal to cut a massive 38 seconds off his time, despite Joe already improving from his first attempt of 22 minutes 14 seconds.
Joe explained: ‘Today, it’s my final run of 2020. I’ve called in a friend to help set a pace. If I don’t do it today, I am never going to do it.’
Following the challenge, Joe reappeared on screen looking completely knackered and gasping for breath as he revealed he’d managed to cut his time by almost a minute, impressively running 5k in just 18 minutes and 45 seconds.