Olivier Rousteing is his own best advertisement as he poses for and shoots Balmain’s latest campaign

He’s the creative director of French fashion brand Balmain.

And Olivier Rousteing was is own best advertisement as he posed for and shot Balmain’s Pre-Fall 2021 Collection in Paris on Wednesday.

The fashion designer, 35, was on fine form as he modelled clothes from the brand before directing other models in the glam photoshoot at the Saint-Honore Flagship store.

Olivier took centre stage as he donned a geometric square spiral print cap, hoodie and trousers as he posed in front of a backdrop with the same striking print.

He added a navy blue blazer to his look in addition to black fingerless gloves and black trainers. 

The designer looked as at ease in front of the camera as he did behind it as he posed for a number of shots while perched upon cube seats.

Olivier, who began his career as a designer at Roberto Cavalli, then got to work with a camera as he photographed a trio of stunning models in the window of the swanky store.

The models looked phenomenal as they slipped into quirky black and white ensembles from the fashion house. 

The photoshoot garnered plenty of attention as a sea of photographers snapped the scene.

While a horde of fans gathered outside showing their support for the French brand.

Olivier, who is pals with the Kardashian-Jenner clan, even posed in front of the crowd, who donned face masks and held up hand-made posters. 

The luxury fashion house was founded by Pierre Balmain in 1945, with Olivier becoming creative director in 2011.