Kate Hudson flashes her toned tummy in a holiday bra top as she introduces the winter line for her fitness brand Fabletics
Kate Hudson is not letting the change of the seasons stop her workout routine.
On Friday, the 41-year-old Bride Wars actress posted a set of four photos to her Instagram account to promote her fitness brand Fabletics.
The pictures depicted the actress-turned-businesswoman modeling some of the holiday-themed items that the brand offers.
Time of the season: Kate Hudson posted a set of photos to her Instagram account on Friday to promote her personal activewear brand Fabletics
Hudson was seen wearing the Grace two-piece outfit in red, which features a winter-themed pattern.
In another photo, she was pictured wearing the long-sleeve zip-up version of the top, featuring the same pattern.
For the shoot, the Almost Famous actress allowed her gorgeous blonde hair to flow down onto her back.
She accessorized with a simple silver ring and bracelet; she also wore a set of high-heeled boots and fuzzy socks.
Festive outfit: Hudson posed in a set of red leggings with a matching athletic top and sweater, all of which featured a winter-themed pattern
Making moves: The actress cofounded the athletic wear company in 2013 along with two business partners
Hudson founded Fabletics in 2013 alongside business partners Adam Goldenberg and Don Ressler with the intention of creating a brand that supplied stylish activewear at an accessible price point.
The company began by initially focusing solely on women’s athletic gear before broadening their horizons and branching off into dresses and swimwear.
International shipping to the UK, Germany, France, and Canada was established in 2014, with service to Australia, Spain, and The Netherlands arriving a year later.
The brand has gained notability for its usage of unconventional marketing tactics, with many press releases being shot on Hudson’s cell phone, and utilizing pop-up shops to promote their products.
Going global: Fabletics began offering shipping to international locations a year after its inception
Getting the word out: Much of the brand’s promotional material is shot on Hudson’s phone and publicized by the actress herself
In July of 2015, an offshoot of the brand focusing on men’s activewear, entitled FL2, was launched; later that year, the company’s first six brick-and-mortar stores were opened.
In 2017, the brand released its first line of footwear, which included athletic shoes and slip-ons; the line was eventually discontinued.
As of 2020, Fabletics operates over 50 stores across the U.S, predominantly in shopping malls, with further international locations slated to open in the future.
The brand has been criticized for its subscription-based business model, with the difficulty regarding canceling a membership being a noteworthy example.
Broadening horizons: Fabletics launched a line of footwear products in 2017; the line was eventually discontinued