Rita Ora dazzles in a champagne sequinned dress as she is transformed into an AVATAR for her first ever augmented-reality performance
She’s known for making a statement with her bold performance style.
And Rita Ora was breaking new ground as she starred in her first ever augmented-reality performance to celebrate the launch of the Apple iPhone 12 Pro on Thursday.
The hitmaker, 29, donned a champagne sequinned dress before changing into a motion-capture suit for the performance, which saw her imposed among London‘s sprawling landscape to dance among the skyscrapers.
Sensational: Rita Ora, 29, broke new ground as she starred in her first ever augmented-reality performance to celebrate the launch of the Apple iPhone 12 Pro on Thursday
Rita cut a glamorous figure as she demonstrated the new iPhone’s features before recording the AR performance.
She changed into the motion capture suit to record the performance which will feature in EE’s new 5G-powered campaign.
The ad sees her dancing and singing to her hit single Let You Love Me among London’s picturesque skyscrapers, clad in an eye-catching gold jumpsuit.
Jaw-dropping: The hitmaker was clad in an eye-catching gold bodycon look as she performed among the sprawling skyscrapers of London
Amazing: Rita was superimposed into London’s landscape for EE’s newest advert to celebrate the launch of the new iPhone
Gorgeous: Rita gushed that her ‘mind was blown’ by her transformation into an avatar for the AR performance
Behind-the-scenes: She donned a motion capture suit to film the campaign on the new phone
Speaking about her work with the campaign Rita said: ‘It’s so exciting to see what is possible with EE’s next-generation technology.
‘It was a lot of fun being part of something which really pushed the boundaries of live performance.
‘Registering the movements of my hands, body and face, was cool, but seeing myself as an AR avatar, dancing around live, totally blew my mind. My first-ever 5G-powered AR performance was so incredible, and it looks phenomenal!’
Safety first: The crew for the shoot ensured they were adhering to COVID-19 safety guidelines by wearing masks while they applied Rita’s makeup
Energetic: Rita gushed: ‘It was a lot of fun being part of something which really pushed the boundaries of live performance’
Elsewhere, Rita recently sparked engagement rumours with boyfriend Romain Gavras after she was spotted wearing a diamond ring on her wedding finger.
A diner at the restaurant told The Sun on Sunday: ‘Rita was showing off the ring on Thursday with the women seemingly cooing over it.
‘She seemed in high spirits when she left the restaurant and then shoved her hand in her pocket.’
Bold: For the shoot a replica of London’s skyscraper was recreated for Rita to dance around during her AR showcase
While James Constantinou of Prestige Pawnbrokers said the artist’s new piece of jewellery appeared to be a sapphire and diamond cluster ring, which if an antique piece, could cost around £50,000.
However despite the speculation, a source close to the musician told the publication that the singer has simply treated herself to a new flashy piece of vintage jewellery.
MailOnline contacted Romain Gavras’ representative for a comment while Rita’s spokesperson declined to comment.
The former X Factor judge has been dating the Greek-French director, 39, for the past few months after they were first seen together in July after a night of partying.
Breaking new ground: It will appear in EE’s new ad to promote the release of the iPhone 12 Pro