EXCLUSIVE Inside the life of 5SOS Luke Hemming’s little-known social media star brother Jack

5 Seconds Of Summer frontman Luke Hemmings, 24, catapulted to global stardom after launching his pop rock group almost one decade ago.

But did you know there is another Hemmings brother busy carving out a creative career of his own Down Under?

From quitting his job as a qualified builder to starting his own clothing line: take a look inside the life of 5SOS star Luke’s little-known brother, Jack. 

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Previously working as a tradesman, Luke’s older brother Jack, 26, put his work as a builder on hold 18 months ago to launch his own streetwear label, Hemm. 

‘Eventually I decided to have a crack at it [the fashion label], and it’s been going well. It’s mainly for a female audience, but we have the intention of going into the male space as well,’ Jack told Daily Mail Australia.

He co-founded the project in 2019 with his partner Celeste Rochele – who he also works with on social media content via her production company, Lens Loop.

With more than 300k followers on Instagram, Jack says part of his growing success as a social media star on the platform has been due to his association with famous brother, Luke. 

As a perk of his large audience, Jack has been fortunate enough to land sponsored posts and collaborations with well-known brands.   

Jack documents his every-day-life on the app, which includes his laidback beachside lifestyle, foodie outings and his passion for CrossFit.  

While he jokes his ‘commitment level isn’t there yet’ to enter a CrossFit competition, he said his mates are close to convincing him to sign up for one soon. 

Living an active lifestyle, including surfing, skateboarding and CrossFit, Jack recently installed an infrared sauna from Luxo Living at his Sydney home to help decrease muscle soreness and increase recovery from his strength-training sessions.

‘It’s been awesome! The sauna is super quick and easy to set up and use, and has saved me heaps of money that I would have spent going to another facility that has one,’ he said.

Jack introduced his famous brother Luke to the guitar when he was in school, and his younger brother’s obsession with the instrument quickly led him to global acclaim.

While Luke has been in the limelight for almost a decade, thanks to 5SOS, Jack said he often doesn’t register how successful his sibling is.

‘Whenever I see him it’s like brothers hanging out, but it really hits home when I see some big statistic or see one of his live shows, then it’s like “woah”. But when I call, text or see him, it’s just normal.’  

Australian pop rockers 5 Seconds Of Summer first burst onto the music scene as fresh-faced teens back in 2011. 

They have since released four  studio albums, with their third album ‘Youngblood’ earning them the title of the first Australian act with three number-one albums in the US by topping the Billboard 200 chart.

Their fourth album ‘Calm’ was released in March, 2020. 

The Don’t Stop hit-makers reside in the United States.