Cameron Diaz’s organic white wine earns LOWEST rating in survey of celeb-owned brands

It seems like Cameron Diaz’s latest project is not aging like fine wine even if it literally is wine.

The 47-year-old actress launched Avaline last month with entrepreneur Katherine Power.

However things don’t seem to be looking so great early on as her ‘clean wine’ was voted least favored of five ‘celebrity white wines’ in a survey of nearly 400 households  during a ‘Celebrity White Wine Showdown’ virtual wine tasting by Mark Oldman earlier this month.

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Avaline White is described as a dry wine with a crisp, fresh finish and comes from Spain. 

Sting and Trudie Styler’s Il Palagio Roxanne Toscana Bianco 2018 and Dave Matthews’ The Dreaming Tree Chardonnay 2018 were tied for first place out of the five surveyed at 26% approval.

Oldman – who wrote the book  How To Drink Like a Billionaire: Mastering Wine With Joie de Vivre – instructed the survey group of 386 over Zoom how to evaluate the white wine and presented the contenders.

 Coming in third was Lisa Vanderpump’s Vanderpump Chardonnay 2018 (20%) while fourth was country artist Zac Brown’s Z. Alexander Brown Uncaged Chardonnay 2017 (16%).

It should be noted that most of those who were surveyed believe that entertainers should not be getting into the wine business.

Oldman said: ‘Almost everyone (88%) agreed that celebrities should not call themselves winemakers — that is a title best left to trained professional.’ 

 In addition to the white there is also  Avaline Rosé  which offers a light and fresh mouthfeel with notes of melon and zest and comes from France.

Avaline White and Rosé (SRP $24) are available for purchase at select retailers in 43 states plus the District of Columbia and on drinkavaline.com. 

 Last month, Diaz appeared on Late Night With Seth Meyers as she talked about how she and her business partner came up with the idea of starting a wine label.

‘My partner, Katherine Power, ‘who is an entrepreneur and a friend of mine, who I met through my sister-in-law Nicole Richie, and they have been best friends forever,’ Diaz began. 

Diaz added Katherine is an entrepreneur, adding her idea is, ‘if you find the name first to something, it’s easier to kind of, like, you know, go towards that branding so we went through all of the names that we could.’

She added that every name they came up with has already been claimed as a vineyard, ‘because there are so many wines.’  

‘So we, you know, we went to baby naming sites and Avaline just looked beautiful, we thought, as written, and then the meaning, which is sensitive, humble and lively, which it really felt like embodied what we wanted for our brand to sort of, you know, be so we ended up with Avaline,’ she added.

Meyers added that the wine is made with organic grapes, which Diaz realized was important to her after educating herself about the wine-making process. 

‘Because we never – you know, look, I have drank wine my entire life, and my assumption, is that it was just fermented grapes, why wouldn’t it be, and then we learned sort of what possibly could be put into wine, and we realized that we wanted to drink only wines that didn’t have those things in it,’ Diaz said.

She added the organic grapes were, ‘a huge part’ of branding Avaline as a ‘clean wine, ‘because it all starts in the vineyard for us because organic farming is just cleaner by nature than commercial farming you know, there is not the synthetic pesticides, it’s kinder to the land and to the environment and to the waterways.’

‘And so – and then we realized that we only really consume, you know, we make such an effort to consume organic groceries, to put clean skin products on our, you know, bodies, and to wear organic cotton, all these things that we never really questioned our wine and when we realized that it wasn’t a given that our wines were organic, we went ahead and sort of went that — we sort of put the pillar of our wine was that it had to have organic grapes,’ Diaz added. 

She said it definitely ‘made the process more difficult’ and that lead them to Europe where more land is ‘being farmed organically.’ 

‘And in making wine in the way that we were looking for wine to be made, which was with the least amount of intervention that could be created as a large-scale wine so we found these winemakers who were making the wine we wanted to drink, making it the way we — or to the standards that we had for it, and then we had, you know, the farming practices were right where we wanted, you know, wanted it to be,’ she added.