Her Goop brand is incredibly popular with a reported net worth of $250m (£191m).
And Gwyneth Paltrow enlisted her family and friends to model her new dress designs on Sunday.
The entrepreneur, 47, took to Instagram to pose in outfits from her G. Label Dress Collection with her mother Blythe Danner, 77, and daughter Apple Martin, 16.
Sweet: Gwyneth Paltrow, 47, took to Instagram to pose in outfits from her G. Label Dress Collection with her mother Blythe Danner, 77, and daughter Apple Martin, 16, on Sunday
Gwyneth looked radiant as she wore a black and white polka dot crop top, costing $295 (£225), with a matching high-waisted $425 (£325) midi skirt with a daring thigh-high slit. The entire ensemble costs $720 (£551).
Blythe opted for a $595 (£455) fuchsia pink shirt dress with a deep plunging neckline and a silver ruffled skirt underneath.
Gwyneth’s mini-me daughter Apple matched her mother in a $595 (£455) black and white polka dot strapless maxi dress.
The family posed for a sweet photo together as they all linked arms and proudly showcased the Goop creator’s designs.
Celebrity pals: Gwyneth captioned the photo with three heart emojis and her celebrity pals were quick to react to the snap
Three generations: The G. Label Dress Collection is described as a ‘seasonal edit of sweet spots and sorbet hues’ on the Goop website (pictured earlier this month)
Gwyneth captioned the photo with three heart emojis and her celebrity pals were quick to react to the snap.
Reese Witherspoon put: ‘I love this so much !!’
Naomi Campbell commented: ‘Beautiful 3 generations ♥️♥️♥️.’
While Selma Blair added three heart emojis.
The G. Label Dress Collection is described as a ‘seasonal edit of sweet spots and sorbet hues’ on the Goop website.
Keeping it in the family! Earlier this month, the movie star was joined by her family once again to talk about new products from her company Goop in a video shot by husband Brad Falchuk
Mother-daughter: The trio sat down in Gwyneth’s garden at her home for the conversation about skincare and ageing
As well as Gwyneth’s mother and daughter wearing the designs, her BFF, Daun Dees, has also modelled the range with her four daughters.
Earlier this month, the movie star was joined by her family once again to talk about two new products from her company Goop in a video shot by husband Brad Falchuk.
The trio sat down in Gwyneth’s garden at her home for the conversation about skincare and ageing.
Apple asked grandma Blythe and mother Gwyneth a series of questions, with the first being: ‘What advice would you give your younger self?’
Happy: They talked about GoopGenes, an all-nourishing face cream and also the GoopGenes eye cream
Blythe cheekily answered: ‘Grow up,’ and Gwyneth quipped: ‘Get your s**t together man!’
Gwyneth said: ‘OK I’m in my garden and I’m here to tell you about some very special Goop products today that we have coming out. And we have some very special guests to help me tell you all about them.’
Blythe added: ‘I just put Goop on my lips,’ to which Gwyneth said: ‘Well perfect then you’re in the right place.’
Amazing: The movie star founded Goop in 2008 and it has since gone on to have its own Netflix series called the The Goop Lab With Gwyneth Paltrow and wellness summits
They talked about GoopGenes, an all-nourishing face cream and also the GoopGenes eye cream.
The movie star founded Goop in 2008 and it has since gone on to have its own Netflix series called the The Goop Lab With Gwyneth Paltrow and wellness summits.
Gwyneth has two kids with Coldplay ex-husband Chris Martin; Apple, and son Moses, 14. She married husband Brad, 49, in 2018.
Family: Gwyneth has two kids with Coldplay ex-husband Chris Martin; Apple, and son Moses, 14. She married husband Brad, 49, in 2018