Selena Gomez shares a stunning fresh-faced selfie to announce the launch of her brand Rare Beauty

She’s joining the ranks of fellow music stars Rihanna, Lady Gaga and many others with her brand new, very own personal beauty brand.

And Selena Gomez looked appropriately beautiful in a new selfie on her Instagram on Tuesday, to herald the arrival of Rare Beauty.

The singer, who turned 28 at the end of last month, looks off to the side in the sweet snap, with her index fingers pressing against her perfectly pink, blushed cheeks. 

Her makeup is apparent, but minimal and unassuming, with subtly shiny pink puckered lips and the slightest touch of eye makeup. 

Gomez has her pretty brown hair down and away from her gorgeous face, and she wears simple silver hoops in her ears.

In keeping with the subtle color palette, Selena wears a dusty pink frilled top.

‘I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com,’ the Lose You To Love Me songbird wrote alongside the beauty snap. 

‘I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!’

Rare Beauty is named for Selena’s third studio album, also named Rare, which dropped on January 10th of this year. 

The brand already has its own Instagram account, which hosts regular contributions from the pop star herself.

One of those also came recently, with Gomez sporting a slightly more made-up look with strong red lipstick, to speak more on the launch of Rare Beauty and its mission, which is ‘to celebrate everyone’s individuality’ and find the ‘beauty in imperfection’.

For that clip, the Wolves hitmaker had her hair pulled back in a low pony, and she wore a classic white tee. 

And another post on Rare Beauty’s IG feed has Selena in another low key beauty look, in a beige top, discussing further thoughts behind the brand. 

The caption for that clip reads, ‘This is makeup made to feel good in, without hiding what makes you unique.’ 

This summer has been a season of new beginnings for the singer and Spring Breakers actress, since in addition to prepping her beauty launch, she recently moved in to a famous multi-million dollar mansion in Encino, California.

The house, valued at just under $5 million, used to be the home of legendary rocker Tom Petty.

The frontman of Tom Petty and the Heartbreakers, who died in 2017, reportedly had a hand in designing the sprawling estate.