Evian reveals a water bottle without labels made from 100% recycled plastic

Water brand Evian has released a new bottle design that is made from 100 per cent recycled plastics and features an engraved logo and no plastic label.

The bottle has been almost two years in the making, according to the firm, who say the it will be 400ml and feature an ‘Evian pink’ cap instead of light blue.

It won’t be widely available at launch, with French hotels, restaurants and hospitality firms the first to stock it, rolling out to other countries by September this year.   

While the bottle itself is made from 100 per cent recycled plastic, the pink cap is made from the same type of plastic used in other Evian products.

The bottle has been almost two years in the making, according to the firm, who say the bottle will be 400ml and feature an ‘evian pink’ cap instead of light blue.

According to Evian the cap uses plastics designed to help preserve the water quality – while not from recycled materials the firm says the caps are recyclable.

This new product is part of the firms move to reduce virgin plastic across its entire range and an extension of the news the firm has become carbon neutral.

While the bottle will only be available through the hospitality industry, a spokesperson said they were looking at way to ‘make the most of the innovation’.

This could include making it available through retail distribution in future. 

Evian says the goal is to have all of its bottle made from 100 per cent recycled plastic by 2025 as part of becoming a ‘fully circular’ firm.

One possible option for distribution beyond the hospitality sector is through online shopping, where a barcode label isn’t as important as it would be in a shop. 

Shweta Harit, evian global brand VP, said this highlights the companies position as a pioneer in sustainable design solutions.

‘It’s now more important than ever for us to bring consumers our natural mineral water in the more sustainable way as we owe everything to nature,’ Harit said.

‘Breaking through the white noise with action is at the core of all that we do at evian, which is why today’s launch is a key advance in innovation for us. 

‘The bottle’s premium design speaks to history’s most environmentally conscious generation,’ explained Harit. 

‘Stripped down to its truest form, the bottle is as pure as the water within it.’

The bottle will be available in July from La Grande Epicerie, Pret-a-Manger and a selection of hotels in France.

From September it will also be available in the United Arab Emirates, Mexico, Malaysia, Philippines, Vietnam and Singapore – again in hospitality firms. 

Emmanuelle Giraudon, Engineer in Research and Innovation at Danone, the company that owns the Evian brand, said it was an exciting development. 

This new product is part of the firms move to reduce virgin plastic across its entire range and an extension of the news the firm has become carbon neutral

This new product is part of the firms move to reduce virgin plastic across its entire range and an extension of the news the firm has become carbon neutral

‘This new innovation is so exciting as it is not just any bottle; it is recyclable, made from 100% recycled plastic, and label- free all in one that has been specifically designed to minimize environmental impact,’ Giraudon said.

‘Thanks to the engraving, we can preserve the natural beauty of the bottle and be closer to the water’s purity. 

‘We wanted to keep the ‘evian touch’ when designing the bottle, and we created a new pink cap especially for this bottle. 

‘Our revolution makes old plastic the ultimate new innovation.’ 

Taking a ‘circular approach’ to their products means using recycled plastics and trying to keep plastic in the economy and out of natural habitats.

‘This will enable plastic to evolve from potential waste to become a valuable resource,’ the firm explained. 

Adding that ‘evian plans to achieve this through pioneering partnerships’ to redesign its packaging, accelerate recycling initiatives and remove plastic waste from nature. 

Eight million tonnes of plastics find their way into the ocean every year

Of 30 billion plastic bottles used by UK households each year, only 57 per cent are currently recycled.

With half of these going to landfill, half of all plastic bottles that are recycled go to waste.

Around 700,000 plastic bottles a day end up as litter.

This is largely due to plastic wrapping around bottles that are non-recyclable.

Bottles are a major contributor to the increasing amount of plastic waste in the world’s oceans. 

Researchers warned eight million tonnes of plastics currently find their way into the ocean every year – the equivalent of one truckload every minute. 

The amount of plastic rubbish in the world’s oceans will outweigh fish by 2050 unless the world takes drastic action to further recycle, a report released in 2016 revealed. 

At current rates, this will worsen to four truckloads per minute in 2050 and outstrip native life to become the largest mass inhabiting the oceans.

An overwhelming 95 per cent of plastic packaging – worth £65 – £92billion – is lost to the economy after a single use, the Ellen MacArthur Foundation report stated.

And available research estimates that there are more than 150 million tonnes of plastics in the ocean today.

It is estimated that about eight million metric tons of plastic find their way into the world's oceans every year

Plastic pollution is ruining the ecosystems of the world, both marine and terrestrial. It litters shorelines, snags animals and suffocates entire populations of animals  

So much plastic is dumped into the sea each year that it would fill five carrier bags for every foot of coastline on the planet, scientists have warned. 

More than half of the plastic waste that flows into the oceans comes from just five countries: China, Indonesia, Philippines, Vietnam and Sri Lanka. 

The only industrialized western country on the list of top 20 plastic polluters is the United States at No. 20. 

The US and Europe are not mismanaging their collected waste, so the plastic trash coming from those countries is due to litter, researchers said.

While China is responsible for 2.4 million tons of plastic that makes its way into the ocean, nearly 28 percent of the world total, the United States contributes just 77,000 tons, which is less than one percent, according to the study published in the journal Science.