Water brand Evian has released a new bottle design that is made from 100 per cent recycled plastics and features an engraved logo and no plastic label.
The bottle has been almost two years in the making, according to the firm, who say the it will be 400ml and feature an ‘Evian pink’ cap instead of light blue.
It won’t be widely available at launch, with French hotels, restaurants and hospitality firms the first to stock it, rolling out to other countries by September this year.
While the bottle itself is made from 100 per cent recycled plastic, the pink cap is made from the same type of plastic used in other Evian products.
The bottle has been almost two years in the making, according to the firm, who say the bottle will be 400ml and feature an ‘evian pink’ cap instead of light blue.
According to Evian the cap uses plastics designed to help preserve the water quality – while not from recycled materials the firm says the caps are recyclable.
This new product is part of the firms move to reduce virgin plastic across its entire range and an extension of the news the firm has become carbon neutral.
While the bottle will only be available through the hospitality industry, a spokesperson said they were looking at way to ‘make the most of the innovation’.
This could include making it available through retail distribution in future.
Evian says the goal is to have all of its bottle made from 100 per cent recycled plastic by 2025 as part of becoming a ‘fully circular’ firm.
One possible option for distribution beyond the hospitality sector is through online shopping, where a barcode label isn’t as important as it would be in a shop.
Shweta Harit, evian global brand VP, said this highlights the companies position as a pioneer in sustainable design solutions.
‘It’s now more important than ever for us to bring consumers our natural mineral water in the more sustainable way as we owe everything to nature,’ Harit said.
‘Breaking through the white noise with action is at the core of all that we do at evian, which is why today’s launch is a key advance in innovation for us.
‘The bottle’s premium design speaks to history’s most environmentally conscious generation,’ explained Harit.
‘Stripped down to its truest form, the bottle is as pure as the water within it.’
The bottle will be available in July from La Grande Epicerie, Pret-a-Manger and a selection of hotels in France.
From September it will also be available in the United Arab Emirates, Mexico, Malaysia, Philippines, Vietnam and Singapore – again in hospitality firms.
Emmanuelle Giraudon, Engineer in Research and Innovation at Danone, the company that owns the Evian brand, said it was an exciting development.
This new product is part of the firms move to reduce virgin plastic across its entire range and an extension of the news the firm has become carbon neutral
‘This new innovation is so exciting as it is not just any bottle; it is recyclable, made from 100% recycled plastic, and label- free all in one that has been specifically designed to minimize environmental impact,’ Giraudon said.
‘Thanks to the engraving, we can preserve the natural beauty of the bottle and be closer to the water’s purity.
‘We wanted to keep the ‘evian touch’ when designing the bottle, and we created a new pink cap especially for this bottle.
‘Our revolution makes old plastic the ultimate new innovation.’
Taking a ‘circular approach’ to their products means using recycled plastics and trying to keep plastic in the economy and out of natural habitats.
‘This will enable plastic to evolve from potential waste to become a valuable resource,’ the firm explained.
Adding that ‘evian plans to achieve this through pioneering partnerships’ to redesign its packaging, accelerate recycling initiatives and remove plastic waste from nature.