Marks & Spencer relaunches its Sparks loyalty scheme to give one customer per store a FREE shop every week while others will get ‘little treats’ such a Percy Pigs and candles
- Marks & Spencer is relaunching its Sparks loyalty scheme from next week
- Store will get rid of loyalty points and instead launch prizes for customers
- One shopper per store will get a free grocery haul every week
- Others will get small prizes such as candles and sweets in exchange for points
Marks & Spencer is relaunching its Sparks loyalty scheme next week, meaning savvy shoppers
From Thursday 9th July, the upmarket grocer will offer instant rewards during shopping, with at least one customer per store a week gifted a free shop at the checkout.
There will also be smaller treats and ‘thank yous’ for shoppers, such as bags of Percy Pigs or Apothecary Candles.
The revamped scheme comes after feedback from shoppers who branded the old scheme confusing.
M&S has announced a major overhauls of its Sparks loyalty scheme, offering instant rewards and one free shop per store every week
The Sparks scheme, which was first launched back in 2015, differs to other supermarkets’ loyalty schemes in that shoppers collect points to get advance access to sales and invites to events, rather than vouchers or discounts offered by Tesco’s Clubcard scheme or Sainsbury’s Nectar card.
When the new scheme is launched next week, customers with existing points will lose them, but will instead get a ‘special thank you gift’ when they reach a certain number of points.
The new Sparks card scheme is digital first, and will be hosted through the M&S app, meaning every time shoppers buy in store they have the chance of receiving an instant reward, tailored to their shopping preferences,.
They won’t get something with every purchase, but it’s understood that your chances of a treat increase the more you shop.
The retailer decided to relaunch its loyalty scheme, which previously offered exclusive access to discounts and sales, because customers found it confusing
Physical cards are also available, but rewards won’t then be tailored to the individual.
Jeremy Pee, chief digital and data officer at M&S, said: ‘Sparks is a vital part of how we communicate with over seven million of our most engaged M&S shoppers, and we have designed this relaunch around them.
‘With a digital first approach, it’s simpler and easier to use but also builds our relationship with customers through a more personalised experience.’
Shoppers will also be able to donate 1p to their chosen charity every time they shop, which they pick when they sign up to the app.
New options for shoppers to select include The Black Curriculum, Mind and People’s Dispensary for Sick Animals (PDSA).