Samsung releases $1,999 VERTICAL TV that can rotate from landscape to portrait to mirror smartphone screens for easier social media scrolling
- Samsung is releasing its rotating, vertical TV in the US and the UK
- The Sero can flip vertically so that people can easily browse social media
- Users with compatible phones and tap the device to begin casting
- The radical new TV will retail in the US and the UK for $1,999
Samsung’s rotating TV will go on sale for the first time in the US and the UK.
The television, called Sero, rotates between landscape and portrait orientations so that users can use screen to watch mobile content form their phones (which is usually vertically aligned) to more traditional landscape media.
Sero, which will retail at $1,999, strives to be better suited for watching content on social platforms like Instagram and TikTok which have vertical alignments.
Customers can purchase a Sero on Samsung’s website or through select retailers.
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The Sero (pictured) can flip between horizontal and vertical alignments so that users can watch content from their mobile phones
With a compatible Samsung phone users can cast their mobile device onto the TV by walking up and tapping the device against the frame.
If one has an iPhone for example, users will have to use an app to manually rotate the TV and then cast using AirPlay.
Samsung hopes the ability to watch vertically will encourage viewers, namely millennials, to cast social media content onto the device.
It also aims to capitalize on the growing number of users engaging in more dedicated and long term viewing on their mobile devices
Once in its vertical orientation, Samsung also says the TV, which is equipped with 4.1 channel 60 watt speakers, can double as a standalone music kiosk with a built-in visualizer.
Samsung’s Sero will add to what the company is calling a new wave of ‘lifestyle’ TV’s that offer varying design and conceptual riffs on conventional products.
Samsung has released other ‘lifestyle’ focused TVs including the Frame and the Serif
Among the other options will be two other concept-focused sets, called The Serif and The Frame.
The Serif is designed to blend seamlessly into viewers’ living rooms with the help of some aesthetically-minded features like a cloth that conceals ports in the back of TV and even a shelf that runs along the top.
Similarly, The Frame is meant to blend into homes by mimicking a piece of artwork. The TV is only 2 inches thick and comes with various attachable framing options in wood grain and solid colors.