‘I’ve done four paid posts in five years!’ Jackie ‘O’ Henderson often ‘knocks back’ offers to promote products on Instagram – after slamming influencers for ‘flogging’ too much
Radio personality Jackie ‘O’ Henderson slammed influencers for promoting ‘unnecessary’ products on Instagram on her KIIS FM show on Monday.
The 45-year-old told her co-host Kyle Sandilands that she was ‘really getting over’ people endlessly spruiking gadgets and beauty brands on social media.
And when questioned by The Sydney Morning Herald’s Private Sydney on Saturday as to her own Instagram feed with ‘links to various products’, Jackie said she often ‘knocks back’ requests.
‘They feel like an ad’: Radio host Jackie ‘O’ Henderson (pictured with daughter Kitty, nine) told The Sydney Morning Herald’s Private Sydney on Saturday that she ‘knocks back 95 per cent’ of paid offers to promote products on Instagram
‘I personally receive requests to do paid posts all the time, but I knock back at least 95 per cent of those offers if they feel like they’re just an ad,’ she explained.
‘I think I’ve done maybe four paid posts in the last five years, and all of those have been products I’d already used or loved.’
On Monday’s The Kyle and Jackie O Show, Jackie said: ‘I’m really getting over Instagram and people flogging products and doing ads. I just don’t like it too much.’
‘I’m really getting over it!’ It comes after Monday’s The Kyle and Jackie O Show, where Jackie slammed influencers for promoting ‘unnecessary’ products on Instagram
‘If you do it every now and then and you feel it suits you and it fits with your brand, I think, “Fine, do it.”
‘But if you’re just flogging face creams et cetera, I just get over looking at your posts because I don’t think you’re very authentic.’
Jackie added that influencers must not get paid that much, with the exception of top-tier stars like Kim Kardashian or Charlie Demilio.
‘I don’t think it even works’: Jackie told her co-host Kyle Sandilands (pictured) that she was doubtful influencer marketing was even that effective
Kyle, 48, said he wouldn’t buy a product online just because he saw an influencer promoting it, and questioned whether influencing ‘even works’.
‘If you follow a bikini girl on Instagram but they’re selling acne cream [it’s not going to work] because most of them will be blokes,’ he said.
‘It’s not really going to translate and it’s a big hole. A lot of people think it’s going to work one way and it doesn’t.’
Instagram influencer: Some of Australia’s most popular reality stars have launched careers as influencers. For example, Married At First Sight’s Jessika Power (pictured) earns up to $8,000 per week from social media endorsements and personal appearances
Some of Australia’s most popular reality stars have launched careers as influencers.
Married At First Sight’s Jessika Power earns up to $8,000 per week from social media endorsements and personal appearances.
The 27-year-old boasts an impressive 214,000 followers on Instagram, and has promoted everything from teeth whitening products to vibrators.
Cashing in: Jessika’s MAFS co-star Martha Kalifatidis (pictured) earns $700 for each sponsored post, according to website Influencer Fee
Jessika’s MAFS co-star Martha Kalifatidis earns $700 for each sponsored post, according to website Influencer Fee, which estimates how much an influencer is worth based on the amount of followers they have.
Martha, 31, has 329,000 followers as of Monday, making her one of the more popular reality stars making a living off social media.
Jules Robinson also makes approximately $650 per sponsored post.
Raking it in: Jules Robinson (pictured) also makes approximately $650 per sponsored post