The ridiculous reason why this advert starring Celeste Barber and Poh Ling Yeow was BANNED from television
Amazon’s audiobooks brand, Audible, has had its new TV advert featuring Celeste Barber and Poh Ling Yeow banned, just two months after it was launched.
The commercial, which shows comedian Celeste sitting in a fridge as MasterChef contestant Poh closes the door on her, breached Ad Standards’ regulations because of the risk of children copying such behaviour.
The scene received complaints from viewers who said that ‘young children seeing Celeste hiding in a fridge will think it’s a fantastic hiding place for hide and seek’.
Banned: Amazon’s audiobooks brand, Audible, has had its new TV advert featuring Celeste Barber (pictured) and Poh Ling Yeow banned, just two months after it was launched
‘We regret that this advertisement has sparked concern for a number of Australians, as we care deeply about the well-being of our community,’ an Audible spokesperson told Mumbrella.
‘When we received the notification from Ad Standards regarding this complaint, we immediately removed the advertisement from television.
‘We have subsequently made the decision to modify this advertisement to remove the scene in question, and will look to run updated creative moving forward.’
Breach: The commercial, which shows comedian Celeste sitting in a fridge as MasterChef contestant Poh closes the door on her, breached Ad Standards’ regulations because of the risk of children copying such behaviour
In the advertisement, Celeste demonstrates how her busy schedule won’t stop her from enjoying a good book.
It starts with her visiting the gym before she leaves to pick up her children from school.
‘Life often gets in the way of reading. That’s where Audible comes in. Books that fit with real life,’ she says.
Complaints: The scene received complaints from viewers who said that ‘young children seeing Celeste hiding in a fridge will think it’s a fantastic hiding place for hide and seek’
The advert cuts to Poh preparing a meal in her kitchen as she says: ‘Audible is amazing when you’re cooking up a storm.’
The chef then walks over and opens her fridge to see Celeste sitting inside eating a celery stick.
After telling her unexpected guest she is cooking a ‘souffle and Hemingway’, Poh closes the door and returns to the kitchen.
Statement: An Audible spokesperson said, ‘We regret that this advertisement has sparked concern for a number of Australians, as we care deeply about the wellbeing our community’