‘I’m really getting over it!’ Jackie ‘O’ Henderson slams influencers for promoting ‘unnecessary’ products on Instagram
Radio personality Jackie ‘O’ Henderson has slammed influencers for promoting ‘unnecessary’ brands on Instagram.
She said on her KIIS FM radio show on Monday that she was ‘really getting over’ people endlessly spruiking gadgets and beauty products on social media.
Jackie, 45, told her co-host Kyle Sandilands that she was doubtful influencer marketing was even that effective.
‘I’m really getting over it!’ Radio personality Jackie ‘O’ Henderson (pictured) has slammed influencers for promoting ‘unnecessary’ brands on Instagram
‘I’m really getting over Instagram and people flogging products and doing ads. I just don’t like it too much,’ she said.
‘If you do it every now and then and you feel it suits you and it fits with your brand, I think, “Fine, do it.”
‘But if you’re just flogging face creams et cetera, I just get over looking at your posts because I don’t think you’re very authentic.’
‘I don’t think it even works’: She told her co-host Kyle Sandilands (pictured) that she was doubtful influencer marketing was even that effective
Jackie added that influencers don’t even get paid that much, with the exception of top-tier stars like Kim Kardashian or Charlie Demilio.
Kyle, 48, said he wouldn’t buy a product online just because he saw an influencer promoting it and questioned whether influencing ‘even works’.
‘If you follow a bikini girl on Instagram but they’re selling acne cream [it’s not going to work] because most of them will be blokes,’ he said.
‘It’s not really going to translate and it’s a big hole. A lot of people think it’s going to work one way and it doesn’t.’
Instagram influencer: Some of Australia’s most popular reality stars have launched careers as influencers. For example, Married At First Sight’s Jessika Power (pictured) earns up to $8,000 per week from social media endorsements and personal appearances
Some of Australia’s most popular reality stars have launched careers as influencers.
Married At First Sight’s Jessika Power earns up to $8,000 per week from social media endorsements and personal appearances.
The 27-year-old boasts an impressive 214,000 followers on Instagram, and has promoted everything from teeth whitening products to vibrators.
Cashing in: Jessika’s MAFS co-star Martha Kalifatidis (pictured) earns $700 for each sponsored post, according to website Influencer Fee
Jessika’s MAFS co-star Martha Kalifatidis earns $700 for each sponsored post, according to website Influencer Fee, which estimates how much an influencer is worth based on the amount of followers they have.
Martha, 31, has 329,000 followers as of Monday, making her one of the more popular reality stars making a living off social media.
Jules Robinson also makes approximately $650 per sponsored post.
Raking it in: Jules Robinson (pictured) also makes approximately $650 per sponsored post