British make-up brand Charlotte Tilbury at centre of £1bn bidding war

British make-up brand Charlotte Tilbury at centre of £1bn bidding war between Unilever, L’Oreal and Estee Lauder

A bidding war has broken out over British make-up brand Charlotte Tilbury, with beauty giants Unilever, L’Oreal and Estee Lauder in the running to buy it.

It is thought that the brand, founded by make-up artist Charlotte Tilbury, 47, could fetch more than £1billion.

Others said to have expressed an interest include Puig, the firm behind Penhaligon’s and Paco Rabanne perfumes, Japanese cosmetics-maker Shiseido and private equity firms.

It is thought that the make-up brand, founded by make-up artist Charlotte Tilbury, 47, (pictured to the right of human rights lawyer Amal Clooney) could fetch more than £1bn

Make-up artist to the stars Tilbury (pictured above right with human rights lawyer Amal Clooney) could choose a winning bidder as early as May, Bloomberg reported, although talks are ongoing.

L’Oreal and Unilever, which are among the world’s biggest sellers of beauty products, declined to comment.

Unilever has been snapping up niche and premium brands to attract younger customers. 

It splashed out £400million for San Francisco skincare brand Tatcha and added French brand Garancia to its line-up last year.

L’Oreal recently bought skincare brands Cerave and La-Roche Posay.